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The Iconic Hollywood Sign’s 100th Anniversary Inspires Gender-neutral Fragrance Collection

In celebration of the iconic Hollywood sign’s 100th anniversary, Vince Spinnato and the Hollywood Chamber of Commerce debuted a fragrance set on Friday that captures the essence of Hollywood.

“I have already had the honor of developing fragrances for icons, so it made perfect sense to create these custom scents for a city and landmark that’s associated with so many great artists, and performers,” Spinnato said in a statement.

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Spinnato’s gender-neutral fragrances, dubbed Hollywood Sunrise and Hollywood Sunset, come with distinct aromas. Hollywood Sunset, retailing for $40, includes notes of golden mandarin blossom, accentuated by a bouquet of florals and a bronzed vanilla base.

Hollywood Sunset <a href="https://wwd.com/beauty-industry-news/fragrance/acne-studios-first-perfume-frederic-malle-revealed-1236253551/" rel="nofollow noopener" target="_blank" data-ylk="slk:fragrance;elm:context_link;itc:0;sec:content-canvas" class="link ">fragrance</a>.
Hollywood Sunset fragrance.

Hollywood Sunrise, the second fragrance in the set available for $40, invokes a relaxed beach day, with splashes of sea salt and pink guava, along with an aroma of vibrant tropical fruits, creamy coconut and sun-drenched florals.

Hollywood Sunrise.
Hollywood Sunrise.

While the Hollywood Sunrise and Hollywood Sunset fragrances are available individually, the two perfumes also come in a duo set. The travel-size set of the Hollywood fragrances are available for $50 on Macys.com and the official Hollywood fragrance website.

Spinnato’s collaboration with the Hollywood Chamber of Commerce commemorates 100 years of the famous Hollywood landmark. Originally erected in 1923, the Hollywood sign was initially the “Hollywoodland” sign, promoting the name of a housing development above Los Angeles, in the hills of Hollywood. The term “land” was ultimately removed from the “Hollywoodland” sign in 1949. Over the last century, the sign has become synonymous with the motion picture industry.

The illuminated Hollywoodland sign at night on Mount Lee in the Hollywood Hills, overlooking Hollywood in Los Angeles, California. The 'land' part of the sign was removed in 1949. (Photo by Michael Ochs Archives/Getty Images)
The former Hollywoodland sign in Los Angeles. The “land” part of the sign was removed in 1949.

Spinnato has worked with a number of Hollywood stars in collaboration on various fine fragrances, colognes and perfumes. Spinnato’s clients include Jennifer Lopez, Victoria Beckham, Michael Jordan, and Gwen Stefani, among others.

HOLLYWOOD - NOVEMBER 16:  Painters with Bay Cal Commercial Painting work on the first "L" as the news media observes the repainting of the iconic Hollywood Sign November 16, 2005 in Hollywood, California. The 45-foot high letters of the famous sign, last painted in 1995, will receive a coat of primer and specially formulated paint called Hollywood White.  (Photo by David Livingston/Getty Images)
The Hollywood sign on Nov. 16, 2005, in Los Angeles.

The Hollywood Fragrance set comes just in time for spring, a season in which fruit perfumes are the trend to watch. Fragrances laced with compositions of fruit are already among brands like By/ Rosie Jane and Nette.

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