Iconic chair brand starts campaign to ban reclining chairs on aeroplanes
Iconic chair brand La-Z-Boy has started an online campaign to ban reclining chairs on aeroplanes.
The furniture company, best known for its reclining chairs, started the petition as a joke on social media, however it quickly gathered traction and has since racked up almost 200,00 signatures.
Flights can already be a stressful experience for passengers, with people not wanting to move chairs or travellers causing problems for airline employees, so when someone decides to recline their chair it can very frustrating.
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Most airlines offer reclining seats in their economy class, which can make already cramped legroom even worse for anyone behind a reclining seat, reports The Express US.
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In the petition, La-Z-Boy said: "Do the upright thing. Recline at home. Not on your flight. I commit to reserving the act of reclining for my home and will not engage in reclining aboard any and all future flights."
A large group of people would ban reclining seats, with over 41% in support of the idea, according to a Harris Poll.
The petition from La-Z-Boy includes a reward for those who sign up for sweepstakes, with the chance of winning a recliner and $500 in flight credits.
The marketing team at the furniture company came up with the idea and noted how unpopular reclining chairs on flights are.
"Our #BanReclining campaign is simple: Just because you can recline doesn't mean you always should," Nelly Martinez Garza, Senior Director of Consumer Marketing at La-Z-Boy, told Newsweek.
The goal of any marketing campaign is to get people's attention, and many people are discussing the merits of reclining chairs on flights, which is now synonymous with a reclining home chair company.
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