Hollywood’s 4 most popular cosmetic treatments for 2024

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Hollywood’s 4 most popular tweakments for 2024Steve Granitz - Getty Images

If 'longevity' is the big buzzword in beauty and wellness for 2024, then the concept of 'regeneration' is central to the new mood. Beyond 'anti-ageing', restorative treatments are about reversing degeneration in the body’s tissues, resulting in optimal skin quality as you mature. In terms of how this reads on the face (or the entire body), it whispers naturally vibrant as opposed to done.

Dr. Simon Ourian – one of Hollywood's leading celebrity dermatologists, and the founder of Simon Ourian M.D. – is seeing this play out in his clinic Epione Beverly Hills (where he treats the likes of Kim Kardashian, Megan Fox and Lady Gaga). "There's a discernible shift towards a more holistic approach to aesthetics," he tells Harper's Bazaar. "Clients are increasingly seeking treatments that offer not just cosmetic enhancement but also preventative measures and, of course, natural-looking results." He explains that there's a growing emphasis on enhancing natural beauty, "rather than completely altering one's appearance". Ergo, his work is subtle and sustainable. "My clients are keen on treatments that not only address specific concerns but also contribute to overall skin health and wellness."

Below, Dr. Ourian shares the most popular professional aesthetic treatments at his clinic this year – and who they're suited to.

1) Coolaser skin resurfacing

"Coolaser skin resurfacing is a highly effective treatment for improving skin texture, reducing pigmentation, and stimulating collagen production. It addresses concerns such as fine lines, wrinkles, acne scars, and uneven skin tone, resulting in smoother, more radiant skin. Notable celebrities who have undergone Coolaser resurfacing include Kim Kardashian."

2/ The Non-Surgical Facelift

"The Non-Surgical Facelift is a cutting-edge treatment that utilises advanced techniques to restore volume and lift sagging facial tissues. It involves strategically placing Neustem filler injections to achieve natural-looking facial rejuvenation without surgery. This treatment is suitable for individuals seeking a comprehensive solution to ageing concerns, including volume loss and skin laxity."

3/ NeuStem facial contouring

"NeuStem facial contouring involves strategically injecting NeuStem fillers to enhance and sculpt facial features, achieving symmetrical and balanced proportions. This approach takes into account the patient's facial measurements, including 'the golden ratio' and key landmarks, to create harmonious facial proportions. By addressing areas such as the cheeks, chin and jawline, NeuStem facial contouring can improve facial symmetry and restore youthful contours."

4/ Stem cell Exosome therapy

"Stem cell Exosome therapy involves using the regenerative properties of stem cells to rejuvenate the skin, promote healing, and improve overall skin health. It's a natural and innovative treatment that can address various concerns, including ageing signs, scars, and hair loss. Stem-cell therapy is suitable for individuals seeking long-term rejuvenation and restoration."

Of course, cosmetic treatments are no substitute for skincare, and Dr. Ourian is keen to advise his patients on the power of both. For those who can't access his clinic – or prefer remote appointments – he offers digital consultations to not only provide treatment recommendations but personalised product advice, too.

"The foundation of my skin philosophy is the consistent use of a simple regimen of three daily essentials personalised to you: a cleanser, a toner, and a moisturiser," he tells us. As the skincare world increasingly leans into personalisation – powered by both AI and professionals – his subscription service is one of many that "combines the convenience of virtual consultation with the effectiveness of a curated skincare routine". We're here for it – as it seems the Hollywood elite are, too.

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