Holly Willoughby giggles over sleep benefits of self-pleasure on 'This Morning'

Watch: Holly Willoughby laughs as she discusses sleep benefits of self-pleasure

While it's no surprise that Holly Willoughby is giggling about something on This Morning, this time it's about the health benefits of self-pleasure.

On Wednesday's instalment of the show, Willoughby, 41, tried (rather unsuccessfully) to hold back the laughs as she attempted to discuss how masturbation can aid sleep.

With a planned segment on how to fall asleep more easily, the presenter found herself having to explain what had caused the laughs with co-presenter Phillip Schofield and Dr Zoe Williams off-air.

Willoughby began, "We're just laughing because..." before breaking into giggles. Schofield chimed in, "Go on then, go on then, I can't wait for this, explain!"

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Holly Willoughby and Phillip Schofield attend ITV Palooza! at the Royal Festival Hall on November 23, 2021 in London, England. (WireImage/Getty Images))
Holly Willoughby and Phillip Schofield regularly giggle together as they present This Morning. (WireImage/Getty Images)

Dr Zoe Williams then helpfully offered to take the reins from the amused pair. "Do you want me to tell them?" she said.

The trio eventually managed to jointly explain the giggles to viewers.

Willoughby began, "We were just talking about different things that you feel sleepy..."

"And how you might best spend a spare 20 minutes to do something good for your health," added Williams.

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"No no no, it's not fair," said Schofield, realising the frustration viewers would have from the pair leaving out the trick itself. "So what you were saying was if there's nothing you can find to put you to sleep, a bit of self-pleasure would help."

He then revealed, "And Holly said, 'That's better than a lavender spritz!' and THAT is why we were laughing."

They then proceeded with the sleep segment, still giggling away as they began talking about power naps, with Willoughby wearing a floaty floral midi dress by Coco Fennell for the show.

While it caused some laughs, what Willoughby and Williams discussed is valid. The NHS's tips for sleep include 'Making your bedroom sleep-friendly', which involves keeping it just for sleep and sex or masturbation.

"Unlike most vigorous physical activity, sex makes us sleepy. This has evolved in humans over thousands of years," the advice says.

Read more: World Sleep Day: 10 ways to get a better night’s sleep

Around 50% of both men and women say an orgasm from masturbation helps them fall asleep and improves their sleep quality, reports the Sleep Foundation.

After an orgasm, the body is known to release hormones like oxytocin and prolactin, that as well as pleasure, can help aid relaxation. It can also reduce levels of hormone cortisone, which is associated with stress. Sounds like just the trick...

Woman peacefully falling asleep. (Getty Images)
Going to try Holly Willoughby and Dr Zoe Williams' sleep hack next time you need to drift off? (Getty Images)