Holly Willoughby’s Instagram followers chose her lipstick for This Morning - and it’s affordable

Maisie Bovingdon
Shopping writer
Holly Willoughby asks fans for beauty advice ahead of This Morning. (Getty Images)

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Holly Willoughby turned to her fans for beauty advice ahead of presenting This Morning with her co-host Phillip Schofield earlier this week.

On Wednesday 8 July the 39-year-old presenter asked her 6.8 million Instagram followers which lipstick she should wear.

The toss up was between a coral hue and plum shade.

She captioned a selfie of her wearing both lipsticks: “Coral or plum? Top or bottom lip? Decisions decisions? #whichlipstick #brainfried #cantmakeanymoredecisions.”

The mother-of-three was flooded with praise and advice from her fans and decided on the pinky shade for the daytime show.

She later commented: “Plum it is... Thankyou!”

Willoughby’s plum lipstick is from the brand Lavera and is available to buy on Amazon.

The vibrant colour Willoughby wore is shade Orchid 32 – a blend between pink and purple.

The Lavera lipstick is free from artificial colours, preservatives and fragrances, and is not tested on animals.

Plus, the beauty buy is super affordable, as it retails for just £8.30.

Buy it: Lavera Beautiful Lips Colour Intense | £8.30 from Amazon

Lavera Beautiful Lips Colour Intense

Willoughby continued to share her make-up hacks on social media ahead of the ITV daytime show, as she shared another video of her applying a coral lipstick on Thursday 9 July.

She posted a Boomerang clip on her Instagram Stories of her using Glossier’s Vinylic Lip lacquer.

Although Willoughby has yet to confirm the exact shade of lipstick she is using, we believe it could be Casino, which is an orange tone.

The American brand’s lip product comes in a clickable pen, which provides easy application, especially when on the go.

It gives a shiny sheer tint and is buildable for those who want a stronger colour. Plus it is vegan and cruelty free.

Glossier’s Vinylic Lip Lacquer comes in six colours and retails for just £14, so we can all copy Willoughby’s look without breaking the bank.

Buy it: Glossier’s Vinylic Lip Lacquer in Casino | £14 from Glossier

Glossier’s Vinylic Lip lacquer in Casino