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Holly Willoughby’s makeup edit with Beauty Pie has just landed

beauty pie x holly willoughby the hollyday edit
Holly Willoughby reveals a new Beauty Pie editBeauty Pie

Whether it’s her daily This Morning outfit snaps, or her chic interior shots, it seems we all want to know what Holly Willoughby buys and loves. But besides her timeless fashion and floral décor panache, there’s no doubt that the queen of daytime TV has great skin, too.

Even with an early start to contend with, Holly’s complexion always looks radiant. And if you’d like an insight into her favourite products she uses to secure glowing skin, you’re in luck because Beauty Pie has just dropped an exclusive collaboration curated by Holly herself. It’s bound to be a swift sell out.

The Holly-Day Edit, which is her first collaboration with Beauty Pie, contains four of her most-loved products. As a long-time fan of the brand – which is best known for giving customers access to high-quality products without the retail mark-up prices – Holly cherry-picked each item so they can be used to create an easy, daytime glow. Best of all, everything comes in a gold-gilded makeup bag so you can bring your Holly-Day essentials anywhere you travel.


Speaking in an Instagram demo she hosted yesterday evening, Holly said “I wanted to create a kit that was good for all skin types, tones and is something that is incredibly versatile.” So, you can be sure that you’ll be receiving easy-to-use shades that you’ll reach for every day.

A particular standout is the Deluxe Eyeshadow Quad in Smokey Rose. A new addition to the brand’s palette collection, it features four neutral hues that you can use to create an elegant daytime look or dial it up for a sensual evening smoke. During her demo, she used the pink tones to create a subtle sweep of colour and the rich-brown shade to create a thicker lash line.

We also love the new Shine Up Lip Balm in Hello Petal. The bold raspberry pink is a wonderful way to enter the spring season with a pop of colour. It glides on like a hydrating balm but leaves a subtle tint of colour on your lips. The kit also features a Supercheek Blush in the new shade Gleam Me Up, which adds a delicate sheen to your cheeks. “I love that it has a slight pearlescent feel to it, which makes it softer to wear but still has that bit of glam,” said Holly.

And to complete the edit, there’s The Perfect Waterproof Mascara. We’ve all seen Holly and Phil burst into tears of laughter sitting on the This Morning couch, so we know that a waterproof mascara would be an indispensable product in Holly's makeup bag. “I’m one of life’s criers,” she proclaimed on the live. “My mascara has to work as hard as I do; it can’t be running down my eyes,” she adds.

The Perfect Mascara is also enriched with pro-vitamin B5 and shea butter, so you know it’s going to be looking after your lashes in the long run too. “A mascara’s got to look great but also it's got to be working hard behind the scenes,” she said.

So, never has there been a better time to give your makeup bag a major spring refresh with these Holly-approved picks. Considering the collection features all the products we know Holly loves herself, we'd say it's fully worth the £59 for Beauty Pie members, or £147 for non-members. We don’t need convincing.

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