Holly Willoughby delights fans with a new job role

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Photo credit: HGL - Getty Images
Photo credit: HGL - Getty Images

Holly Willoughby whipped her fans into a frenzy this weekend when she shared a cryptic post on her Instagram account, hinting at some big news.

The This Morning presenter shared a video with her 7.3million followers with the caption, “Something is coming…@wyldemoon” followed by a picture of her wearing a black jacket, looking at the camera.

Today, Holly revealed she has launched her very own website. Posting another video to her account, the mum-of-three said, “WYLDE MOON is live. I’m so excited to introduce you to @wyldemoon, a very personal project that I have been working on for a long time. It is a space full of things that I love and people that inspire me... from beauty and fashion, to energy and healing.”

“Each month, on the full moon, we will be adding exciting new content & watch out for the WYLDE MOON boutique launching soon. This is just the beginning, so dive in at WYLDEMOON.co.uk #wyldemoon

On the Wylde Moon website, Holly explains more, saying, "I wanted a space where I can curate, create and share the things that I love. In creating WYLDE MOON for you, I’ve filled a need in me. I’d lost a part of who I was and that rediscovery has led me here, to a whole new place of beauty and power."

"So I invite you to come on in and join the journey. Let’s discover together, learn together, laugh together. Let’s celebrate and empower those around us. Let’s find out what we love."

Fans were thrilled, saying things like, "This is so exciting," and "Congratulations," while fellow This Morning presenter Rochelle Humes added a clapping emoji.

Holly is one of the busiest celebs around, and on top of presenting This Morning and Dancing on Ice she's been busy working on her debut book, Reflections, and now is the founder of Wylde Moon. She's also mum to Harry, 12, Belle, 10, and Chester, six, with husband Dan Baldwin.

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