Let’s be real here - Ben & Jerry’s is truly the pinnacle of a treat-yourself-night-in, so whenever there’s a new launch from the American ice cream brand, we’re excited.
This month, our plant-based pals will be jumping for joy as Ben & Jerry’s has announced the release of a vegan version of its famous Phish Food ice cream flavour.
The new tub will contain all the same gooey marshmallow, caramelly, chocolatey goodness as the OG. Chocolate fish will also remain (it’s the best bit, right?) but it’s all just dairy-free instead. It's safe to say vegan fans of the brand are pumped:
Guys guys guys. Don’t walk RUN to Tesco, they have vegan Ben and jerrys phish food! £3.50 with a club card
— 🥀bethan🥀 (@bethanthirteen_) January 5, 2023
Ben & Jerry’s non-dairy Phish Food > the one with milk in it
— Asia Collins (@NizanaHT) January 6, 2023
That’s not all. To celebrate the launch of the dairy-free version of Phish Food, the ice cream brand has launched an alternative to the, um… spoon. Instead of using a spoon to scoop up tasty mouthfuls of ice cream, there’s now a ‘Phish Net’ available. It’s literally a fishing net, but instead of getting on your wellies and heading out on a boat, it’s for catching those lovely chocolatey ones you find in Phish Food ice cream.
If you want to try the wacky new Phish Net you’ll have to be speedy, a limited supply will be available via a dedicated website until 25th January 2023. As an added bonus, five lucky purchasers of the Phish Net will also win a year’s supply of Ben & Jerry’s. Yep, that’s right – a full year’s worth of free ice cream.
Non-Dairy Phish Food ice cream will be available in most major supermarkets across the UK, and if you’re based in London, you can head to the Ben & Jerry’s Scoop Shop in Soho to grab a tub or cone to takeaway, or enjoy a Non-Dairy Phish Food Milkshake from 16th January 2023.