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TommyPier kicked off the collaboration

September 2016 saw TommyPier open to the public. Set on New York’s Pier 16, the two-day extravaganza was the first joint collection between Tommy Hilfiger and Gigi Hadid.
[Photo: Getty]

The history of Tommy Hilfiger x Gigi Hadid in pictures

Tonight marks the third collaboration between Tommy Hilfiger and Gigi Hadid. Held in Camden’s infamous music venue, The Roundhouse, the show is set to be a rock and roll performance like nothing London Fashion Week has ever seen.

The duo’s partnership may have only started two seasons ago, but the iconic American designer and his modern model counterpart have successfully built on the ‘see now, buy now’ strategy that so many other designers have failed at.

Holding spectacles rather than a straightforward show, like the majority of designers, the first collection was set on a New York boardwalk with the second upping to Los Angeles’ Venice Beach.

As we prepare for the highlight of the London Fashion Week SS18 season, revisit the past Tommy x Gigi shows and watch tonight’s #TOMMYNOW show live on Yahoo Style UK here.

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Read more from Yahoo Style UK:

Tommy Hilfiger talks bringing Gigi Hadid and #TOMMYNOW to London Fashion Week

Every famous face on the London Fashion Week SS18 front row

How London Fashion Week is luring the biggest names in the game