Heidi Klum and her daughter star in major lingerie campaign

·2-min read
heidi klum shares naked easter picture
Heidi Klum and daughter star in lingerie campaignGilbert Flores - Getty Images

Heidi Klum and her daughter Leni Klum might be setting their own version of mother/daughter goals, as they've just dropped their latest lingerie campaign.

The duo fronted a new campaign for the Italian lingerie label Intimissimi, and shared a selection of photos on Instagram.

The 49-year-old supermodel captioned the photos: "Yiiiipppppiiiiiiii our new @intimissimiofficial campaign is here 🥳🥳🥳🥳 You can discover #theartofitalianlingerie online and in all Intimissimi stores. If you see me and @leniklum on billboards all over Germany … tag us and we’ll share our favorites on our stories!"

The Klums received a bit of backlash for the campaign, with some users dubbing it 'inappropriate'. However, Heidi has since turned off her comments, while 18-year-old Leni's remain open. Trolls have flooded her socials dropping unwarranted takes on their campaign.

One person wrote: "I would not be proud to show my daughter off in this way. I would feel embarrassed and sad." Others simply said "nepo baby".

This is the second time the pair have posed for the Italian label, and they remain totally unbothered by any opinions and, from what it seems, super proud of each other.

After their first outing for the brand last year, Leni told Page Six about how proud she was of the campaign. "I honestly didn't look at a lot of the reactions," she explained. "I am overall happy with the campaign and I had an amazing day with my mom."

She added: "I love shooting with her. Just the advice she gives me, the way she works, everything about her, I can go on and on."

Another superstar was recently announced as a new ambassador for Intimissimi: namely, Jennifer Lopez, showing off the spring summer collection in a series of colourful lingerie.

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