But this is nothing new – spring and summer have long been tinged with the fear that sunnier skies will also bring red, streaming eyes and a perpetually streaming nose.
But as studies have shown it's not just a trivial problem, and can severely impact sleep, concentration and your ability to carry out tasks, make this the year you find remedies that actually work.
The effect of hay fever
"Classic hay fever symptoms including a runny nose, itchy eyes and sneezing are not only irritating and uncomfortable but can seriously affect your daily life," explains Dr Riccardo Di Cuffa, Owner and GP at Your Doctor.
"These symptoms can cause impaired sleep and reduce school performance or your attendance at work but less well-known symptoms include nasal congestion, facial pains and post-nasal drip."
Dr Di Cuffa says that previous research from the University of Maastricht has shown that hay fever can affect normal activities such as driving, to the same extent as drinking two-three units of alcohol.
While there’s no escaping pollen, the main cause of our hay fever hell, there are ways to limit symptoms this season. We asked the allergy specialists for home treatments that really work...
Hay fever remedies that work
Not just a fashion statement, covering your eyes can help put a stop to hay fever symptoms – the more wraparound in style, the better.
"Wraparound glasses stop pollen from entering the eyes," explains Marlene Hochstrasser, clinical director of the Devon Allergy Clinic.
"When pollen is outside the body it doesn't affect us, but if we have an allergy to pollen we need to stop it. Normal sunglasses have a bit at the side that allows pollen into our eyes but wraparound ones don't, so they protect the side of the eyes and are better at stopping the pollen."
Don't let dirty hair linger
"If you wash you hair as soon as you get in the house, this removes the pollen from it,” explains Hochstrasser. “It is especially useful on very high pollen count days, so you're not bringing pollen into the house and causing more problems."
Keep laundry inside
We shouldn’t put laundry on the line to dry as this brings pollen from the outside into your home, causing hay fever symptoms indoors, according to Hochstrasser. "It might be tempting when the sun comes out, but perhaps not worth it."
Try alternative medicine
"Acupressure bands have been developed to apply pressure to the LI-11 acupoint on the elbow, known in Chinese as Quchi,” explains Andrew Broch from the Leeds Acupuncture Clinic.
"Acupuncturists believe stimulation of this point pulls energy away from the head, nose, face and throat." He recommends The Qu-Chi Hayfever Band.
Read more: Everything you need to know about hay fever
Wine and spirits all contain histamines which produce allergy symptoms that can make hay fever worse, according to Dr Di Cuffa Beer.
"Alcohol can also make you feel more dehydrated, which may make symptoms seem even more uncomfortable," he adds.
Wear a scarf
You don't necessarily need to dig out your winter favourite, but a light summery scarf you can wrap around your head will do the trick.
"This works because it keeps the pollen out of our hair," explains Hochstrasser. "When we do things like touch our hair the pollen can then get transferred into the body via the mouth, ears, eyes or nose and cause symptoms."
Use nasal sprays
There are two different types of nasal sprays: medicated which can contain a steroid and those containing plain salt water, according to Hochstrasser.
"The medicated ones are anti-inflammatory so they help if you have an inflamed nose and the plain salt water ones work by washing the pollen out of your nose so there is no pollen to react to," she adds.
"According to The National Pollen and Aerobiology Research Unit, those who exercise more often experience less frequent symptoms of hay fever," says Dr Di Cuffa.
"This could be partly down to stress relief as endorphins are released during workouts. Try and avoid too much exercise when the pollen count is high though, as this could irritate symptoms – especially outdoor activity such as running."
Spring clean (regularly)
"Pollen and dust can cling to your home," explains Shamir Patel, founder of Chemist 4 U. "So as well as washing your clothes you should also make an extra effort to clean your home every day. Dusting is essential and washing linen often is also a good idea.
"It's likely during the hot weather that you'll have your windows open to let in the fresh air, but you'll also likely let in pollen and dust too – so be mindful of that.
"Cleaning is something we all do pretty regularly anyway, so turning it up a notch seems like a small price to pay if it means bidding the hay fever symptoms goodbye."
Avoid seeded fruits
"Some people with hay fever suffer with something else called tree pollen syndrome or oral allergy syndrome," explains Hochstrasser. "What happens when these sufferers have hay fever is to do with the chemical composition of raw fruits which are very similar to the chemical composition of tree pollens."
So when you bite on the seeded fruit the mast cells in the mouth get confused and think it's pollen.
"All of a sudden there's a reaction such as swelling in the mouth or a tightening of the throat, but there's not anaphylaxis. Your immune system is confused and thinks it's something dangerous when it isn't. If the fruit is cooked you won't get the symptoms."
Use a barrier balm
Smearing a barrier balm around your nose helps to keep pollen out of the body.
"Organic allergen barrier balms doesn't let pollen cause symptoms in the first place and literally make a barrier between the outside world and the mucus lining of the nasal passage," explains Hochstrasser. She recommends HayMax.
And lastly one tip that experts are divided on...
Eat local honey
The theory with local honey is that it will de-sensitise hay fever sufferers to their local pollen.
"The NHS has a big programme of [what is known as] sublingual immunotherapy which takes place over three years, with every day each patient taking some pollen," says Hochstrasser.
"It has had good results. With local honey, you're also having that pollen although to varying degrees because it depends on the pollen content in each specific honey.
"In principle it could be de-sensitisation and it may have worked when we didn't move around the country so much."
But Hochstrasser says those trying the remedy should bear in mind that some local bee keepers feed their bees sugar and there's not a lot of evidence to back this one up.
Hay fever: Read more
Hay fever sufferers warned as high pollen levels forecast - but which UK areas are worst hit? – Sky News, 1-min read
The three different types of hay fever – and how to spot them, Yahoo Life UK, 3-min read
Watch: Ranvir Singh reveals she's suffering due to hay fever