Hawke & Co. ‘Dress’ Central Park Horses in Logoed Blankets
Hawke & Co. has come up with a novel marketing scheme to help raise its visibility.
The outerwear brand on Monday outfitted a dozen of Central Park’s famed carriage horses with “coats” sporting the company’s logo that they can wear during the winter months and rainy weather to stay warm and dry.
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The company also dressed the drivers in Hawke & Co. jackets and provided blankets for those visitors and locals taking a swing around the park in the carriages.
“Hawke & Co. has always prided itself on innovation and creativity,” said Michael Rosenberg, president of the brand. “By dressing the horses in our signature look, we’re not just promoting our outerwear, we’re making a bold statement about our brand’s dedication to redefining style and marketing.”
In addition to the Central Park event, Hawke & Co. sponsored the Taste of Tennis tournament in Indian Wells, Calif., on Monday evening. Taste of Tennis brings together the top tennis players and renowned chefs for an evening of dining and entertainment. The event, which is held in the run-up to the ATP and WTA tournaments, benefited Shay’s Warriors, a nonprofit organization dedicated to supporting cancer survivors and their families on their journey to healing and wellness.
“We are honored to support an event that blends sport, culinary excellence and philanthropy,” said Rosenberg.
Hawke & Co has been producing outerwear since 1958.
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