LONDON — Life is a holiday worth celebrating at Harrods, with not just one, but two new rooms.
The British retailer has unveiled a holiday and swim room, as well as an evening and occasion-wear room for its large partywear offering.
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The two spaces combined come to 10,000 square feet, with the latter containing four large fitting rooms and holding 38 brands on the shop floor that will help meet Harrods’ ever-growing demand for eveningwear. In 2021, the luxury department store saw 50 percent growth in the category.
Six new brands entering the Harrods universe include Koltson, Alex Perry, Greek couture house Celia Kritharioti and accessories brand Rodo.
Maria Lucia Hohan, Pamela Rolland and Taller Marmo have designed exclusive pieces for the store.
Simon Longland, buying director of fashion at Harrods, said the two rooms come at a perfect time for their clients, who have a “full party-season social calendar, those that are counting the days to a winter-sun getaway — or both.”
Inside the holiday and swim rooms, Missoni, Zimmermann, Eres and Anya Hindmarch will sit permanently alongside long-term pop-ups such as Pucci and Le Double J.
Harrods recorded a 131.3 million pound increase in pretax profit, according to records from Companies House, for the 52-week period ending January 2023.
The company also had a 52 percent increase in turnover to 994.1 million pounds, a 339.9 million pound boost from the previous year.
Tim Parker, chief financial officer of Harrods, said: “2022 was a year of recovery and growth as we, like many others, continued to emerge from the impact of the COVID[-19] pandemic.
“At the beginning of 2022, with many international travel restrictions still in place, there was a subdued return of the global tourism trade that is so important to the U.K.”
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