H&M is collaborating with LA label Brock Collection

·2-min read
Photo credit: Hearst Owned
Photo credit: Hearst Owned

H&M is famous for its high-low collaborations, bringing some of the most coveted designer labels into the high-street store for one-off collections, much to the delight of its customers. And, hot off the heels of a team up with London Fashion Week favourite Simone Rocha, H&M has just announced that it will be releasing a capsule collection with Los Angeles-based Brock Collection.

According to a release from the Scandinavian shopping giant, the collection will be all about "modern romance" with some of Brock Collection's trademark touches – including country florals, tie-up shoulder straps and corset-like details – featured. The range will feature dresses, separates, denim and accessories, all of which have been made from sustainable materials.

Photo credit: Hearst Owned
Photo credit: Hearst Owned
Photo credit: Hearst Owned
Photo credit: Hearst Owned

"Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience," Laura Vassar and Kristopher Brock, co-founders of Brock Collection said of the collaboration. "Each piece in the collection is special and carries a certain romantic charm, but is totally effortless."

Photo credit: Hearst Owned
Photo credit: Hearst Owned

The label, which shows during New York Fashion Week, has become a favourite among celebrities for its beautiful and romantic designs which are instantly recognisable thanks to the lovely floral prints and elegant details.

Photo credit: Samir Hussein - Getty Images
Photo credit: Samir Hussein - Getty Images
Photo credit: Rune Hellestad - Corbis - Getty Images
Photo credit: Rune Hellestad - Corbis - Getty Images

The Brock Collection x H&M collection will be available in selected H&M stores worldwide as well as online on hm.com from 1 June.

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