H&M is famous for its high-low collaborations, bringing some of the most coveted designer labels into the high-street store for one-off collections, much to the delight of its customers. And, hot off the heels of a team up with London Fashion Week favourite Simone Rocha, H&M has just announced that it will be releasing a capsule collection with Los Angeles-based Brock Collection.
According to a release from the Scandinavian shopping giant, the collection will be all about "modern romance" with some of Brock Collection's trademark touches – including country florals, tie-up shoulder straps and corset-like details – featured. The range will feature dresses, separates, denim and accessories, all of which have been made from sustainable materials.
"Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience," Laura Vassar and Kristopher Brock, co-founders of Brock Collection said of the collaboration. "Each piece in the collection is special and carries a certain romantic charm, but is totally effortless."
The label, which shows during New York Fashion Week, has become a favourite among celebrities for its beautiful and romantic designs which are instantly recognisable thanks to the lovely floral prints and elegant details.
The Brock Collection x H&M collection will be available in selected H&M stores worldwide as well as online on hm.com from 1 June.
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