Gwyneth Paltrow's Latest Goop Design Supports Reproductive Freedom

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Photo credit: David Livingston - Getty Images
Photo credit: David Livingston - Getty Images

Gwyneth Paltrow, founder of wellness and lifestyle company Goop, valued at £184,000 ($250 million), has made a business out of marketing products that are well 'out-there,' as popular for their audacity as they are for their health benefits.

But the actor and ambitious entrepreneur has now launched a product that supports a cause close to the hearts of many women.

Aptly named 'Hands Off My Vagina', the new candle from the company is sold in support of women's reproductive rights.

Honouring the 49-year anniversary of the law protecting the constitutional rights of women seeking abortions (known as Roe v. Wade), Paltrow' s company Goop is donating £18.40 ($25) from each sale of the £55.30 ($75) candle to the American Civil Liberties Union Foundation (ACLU).

The organisation is a non-profit raising money to fight for women's reproductive freedom.

This comes amid a new law in Texas restricting women from having abortions after six weeks of pregnancy.

The Politician star introduced the candle on her Instagram page with a meaningful caption that read: 'The word “vagina” holds a lot of power. And yet, there is a recurring need to say: Hands off. Hands off our vaginas in any context where they’re not invited. Your reproductive organs; your choice.'

She directed followers to a page explaining how to support the ACLU organisation, with its 'urgent and critical fight to protect our rights and basic freedoms'.

She also made it clear that donations for each candle, made with notes of damascena rose, toasted cacao and coriander, will be made up until July 1 of this year, or until the candles sell out - whichever one comes first.

Perfumer Douglas Little, who collaborated on creating the scent for the candle, said it celebrates feminine power and strength, as per the company's website.

Photo credit: Daniele Venturelli - Getty Images
Photo credit: Daniele Venturelli - Getty Images

The company has stressed the value it places on reproductive freedom and body integrity.

Paltrow, whose Goop candle 'This Smells Like My Vagina', with its woody and velvety notes, sold out hours after it launched in 2020 before being restocked, has in recent years introduced us to the likes of vaginal steaming, jade vaginal eggs and sex dust moon juice.

At the time of launching her first vagina candle, which has a similar scent to her latest, when speaking to guest host John Legend on The Ellen DeGeneres Show, Paltrow referred to it as 'a punk rock statement'.

She explained this was due to 'the idea that women have been taught to have a certain amount of shame about their body'.

Paltrow joins a host of celebrities fighting for reproductive freedom, such as actor and mother-of-two Jessica Chastain, who praised Planned Parenthood for giving her a 'choice' during an interview with The Times this month. The organisation was her source for birth control pills.

Jennifer Lawrence has also actively supported women's menstrual choices.

During a women's march last year, the mum-to-be campaigned for women's abortion rights and held up a sign that read: 'Women can't be free if they don't control their bodies,' while joined by fellow mum, comedian Amy Schumer.

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