Gwyneth Paltrow wears £360 dress Goop dress to Halloween party

Gwyneth Paltrow dressed up as herself for Halloween.

The actress and businesswoman attended Jessica and Jerry Seinfeld’s Halloween party sans costume over the weekend. Paltrow posted pictures from the event to Instagram, which raised money for Jessica’s GOOD+ Foundation.

The goop founder knows that showing up for a costume party without a costume is poor form. “@jessseinfeld @jerryseinfeld and I (in no costume, LAME) at the 2nd annual @goodplusfdn Halloween bash!” she captioned a photo of herself and the Seinfelds.

However, Paltrow could seemingly get away with calling her look a “goop shopper,” considering that she wore an entire look from her own site. She wore a dress from her own label, the Nancy shirtdress, which has ruffles along the placket, a high neckline, and a “goop-signature” frilly shoulder. The girly knee-length number also has pockets and a tie belt, and retails for £360. She wore it with chunky flat sandals.

Paltrow has a history of costume success in past years. In 2015, she got into the spirit with daughter Apple, rocking faces full of skeleton make-up. In 2016, she was fully committed to her group Wild West costume with Kate Hudson and other friends.

Of course, Halloween isn’t officially for another week. Maybe she’s working up to a big reveal for the actual holiday.

Truthfully, Paltrow does make for a great Halloween costume. All that’s missing is her jade egg.

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