Gogglebox star Dave Griffiths has posted a great photo of his wife Shirley, also a favourite of the Channel 4 programme, to the couple's joint Instagram page that has fans cracking up.
In the photo shared with their 81,000 followers, Shirley, 66, is seen wearing a black dress, a beige sun hat, a long blonde wig and kissing the air in an exaggerated pose.
Dave captioned it: "Lady of mystery, our Shirley Gogglebox."
Leeds-based hairdresser and fellow Gogglebox star Ellie Warner commented: "I almost didn't recognise her," alongside a heart emoji and a laughing emoji.
Another Gogglebox star, Daniel Lustig, wrote: "She looks very shy," to which Dave responded: "Looks can be deceiving."
Dave and Shirley's daughter Gemma, 36, said that her mum looked "stunning" while a number of other comments said that Shirley looked extremely "glamorous" in the photo.
Many of the comments were simply laughing emojis, as fans were amused by both Shirley's dress up and Dave's caption.
One fan wrote: "I thought it was Lady GaGa," in reference to the long wing she was wearing, a stark change from her usual short locks.
Another fan said: "You suit the long hair Shirley." A third added: "Absolutely love this."
Some fans even compared Shirley to Madonna, who is of the same age, as well as Blondie lead singer Debbie Harry.
Dave and Shirley, who have been married for 40 years, often share snaps of themselves on Instagram to keep fans up-to-date on their lives while Gogglebox is off air.
The down-to-earth couple are usually seen in their home in Caerphilly, Wales, commenting on the latest TV shows on-air.
They have been on Gogglebox since 2015 and have previously said they were massive fans of the Channel 4 show before being spotted by a casting agent.
Gogglebox airs on Channel 4.
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