German beer ads compare beer bellies to baby bumps

All images via Bergedorfer Bier

Scroll through the average person’s Facebook feed and you’re likely to encounter at least one prenatal photo shoot – likely featuring white sheets, ambient lighting and hands in the shape of hearts. Hey, we get it, having a baby is a big deal and you should be proud of that bump. But one Germany beer company wanted to celebrate another kind of bump achievement – the beer belly. 

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In a new series of ads from Bergedorfer Bier, men can be seen affectionately embracing their well-earned bumps under the tagline, “brewed with love.” Click through the gallery above to see some of the shots and let us know what you think by tweeting to @YahooStyleCA

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