All images via Bergedorfer Bier
Scroll through the average person’s Facebook feed and you’re likely to encounter at least one prenatal photo shoot – likely featuring white sheets, ambient lighting and hands in the shape of hearts. Hey, we get it, having a baby is a big deal and you should be proud of that bump. But one Germany beer company wanted to celebrate another kind of bump achievement – the beer belly.
In a new series of ads from Bergedorfer Bier, men can be seen affectionately embracing their well-earned bumps under the tagline, “brewed with love.” Click through the gallery above to see some of the shots and let us know what you think by tweeting to @YahooStyleCA.