Gen Z Women, Share Your Thoughts On The "Tradwife" Phenomenon And What Is Driving Young Women To It

"Tradwife" or "traditional wife" content packages the conservative ideology of traditional gender roles into short-form videos, showing young mothers in the home performing household duties and caring for their children while their husbands are at work. This type of content is filling the For You pages of Gen Z women everywhere — so much so that Gen Z creators who make this type of content have a nickname: "Zoomer tradwives."

Person using a stand mixer in a kitchen; comment overlay expresses admiration and holiday wishes
@naraazizas via TikTok / Via tiktok.com

We're asking Gen Z women in the BuzzFeed Community to share their views on the growing popularity of "tradwife" content among their peers and what makes this type of content appealing to young women today.

Perhaps you are a Gen Z woman who believes "tradwife" content is beneficial and becoming more popular because of the state of the current economy.

Woman in floral dress mashing corn in a kitchen. Text reads, "Life as a Tradwife." Social media interactions displayed alongside
NBC / Via youtube.com

Maybe you're a Gen Z woman who believes "tradwife" content is harmful and gaining popularity due to the political rhetoric surrounding women in recent years.

Person in a floral dress using a mortar and pestle with the text "Life as a Tradwife" on screen
NBC / Via youtube.com

Or maybe you believe Gen Z women are simply embracing the "tradwife" lifestyle for their own personal gain.

Pregnant woman in floral dress smiles in kitchen, with TikTok overlay showing username "Greta Meadows" and text "Life as a Tradwife."
NBC / Via youtube.com

Gen Z women, we want to hear your views. Tell us your thoughts on "tradwife" content — is it helpful? Harmful? Or neither? Share your thoughts in the comments below or via this anonymous Google form. Your response could be featured in an upcoming post.