Gen Z watches more international shows than millennials
Americans are consuming over 50% more internationally produced TV shows and books than they were five years ago, according to a recent study. The survey of 2,000 Americans who read regularly found that not only have international TV shows and books become increasingly popular recently, Americans are often unaware they’re even consuming and enjoying foreign content. Conducted by Talker Research and commissioned by ThriftBooks, the poll revealed that 48% of TV shows and 46% of the books respondents consume are internationally sourced. However, when quizzed, more than half of respondents (64%) incorrectly guessed that the popular show “The Office” is originally American.
