Gemfields teams up with Net-a-Porter for a sustainability initiative
Gemfields has teamed up with Net-a-Porter to raise awareness and funds for animal conservation.
The partnership will raise funds for international conservation charity Space for Giants through a Walk for Giants campaign for African wildlife conservation.
It involves two collections: a 44-piece line from responsibly-sourced Gemfields and then a series of 15 sustainable collections from luxury retailer Net-a-Porter.
Net-a-Porter's capsule offering includes renowned brands such as Burberry, 3.1 Phillip Lim, Brunello Cucinelli, Chantecaille and Ole Lynggaard Copenhagen, in collaboration with Gemfields, as well as emerging designers Hereu, Fisch and Bassike.
The Walk for Giants campaign, shot by Francesco Carrozzini, features models Arizona Muse and Selena Forrest at Enasoit Game Sanctuary in Laikipia, Kenya. Proceeds from these capsule collections will bring critical support to protect Africa’s elephants and their natural habitat.
“We must protect them now, so they can continue to deliver their value forever. We are excited that Gemfields and Net-a-Porter have chosen to use their influence to bring much needed attention and funds to this cause," said Dr. Max Graham, founder and CEO of Space for Giants.
“Gemfields has, for more than a decade, walked a trail promoting greater transparency in the mining and selling of Africa’s coloured gemstone resources. Today, more emerald- and ruby-derived value than ever accrues to our host countries in Mozambique and Zambia," explains Sean Gilbertson, CEO of Gemfields.
Africa’s natural resources, whether in the form of her minerals or her biodiversity, must play a greater role in supporting local communities and championing vast conservation spaces."
Elizabeth von der Goltz, global buying director at Net-a-Porter, echoed the excitement of being involved in the project.
"We are honoured to be partnering with Space for Giants on these exclusive capsule collections, with all profits benefiting the charity and the worthwhile cause of protecting Africa’s wildlife and landscape,” she said.
“Net-a-Porter has been committed to supporting fashion with sustainability at the core of its design and, in 2019, launched Net Sustain to highlight and celebrate those brands that are driven by a desire to make fashion and beauty more sustainable. "
Gemfields’ collection and Net-a-Porter’s exclusive sustainable capsule series are available now on gemfields.com and net-a-porter.com.
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