Gap and Disney Unveil New Limited-edition Drop With Elevated Designs
Gap and Disney are expanding their longstanding relationship with an all-new collaboration that combines classic Gap products and Disney characters. The limited-edition collections, that launch Tuesday, will be seasonless and differentiated from the core Gap x Disney product with elevated, style-forward designs that feature a wide array of items.
Beyond these capsule collections, Gap will continue to sell Disney graphics apparel for the entire family.
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The first limited-edition product drop will be the Gap x Disney Collegiate collection, an offering of ’90s varsity-inspired apparel and accessories featuring classic Mickey & Friends characters and Gap’s signature logo.
The patchwork varsity prints are offered in various styles for the entire family and feature preppy colors and collegiate fonts. For example, the Gap x Disney Denim Big Shirt has the full Mickey & Friends cast of characters on the back, as well as special embroidered detailing on the pocket. The collection also includes matching fleece sets and mix-and-match denim styles featuring unique Disney prints. The collection will be sold in select stores and on gap.com, and is available in adult, kid, toddler and baby sizing retailing from $14 to $149. Specifically, it will be available at Gap U.S. stores, in Orlando, Fla., Times Square in New York, Honolulu, San Francisco and Grove at Farmers Market in Los Angeles.
Men’s bottoms range from 28×30-36×32, men’s tops go from XS to XXL, women’s bottoms are 24-33, and women’s tops range from XS to XL. Boy’s clothing goes from XS to XL, boy’s bottoms range from 5 regular to 14 regular, girls from small to XL, baby from 6 to 12 months and up to 5 years, and accessories are one size.
“We are continuing to build upon our longstanding relationship with Gap by fusing our creative energies to deliver a more stylized product offering that features Mickey & Friends and other beloved Disney franchises,” said Paul Gitter, executive vice president of global brand commercialization, Disney Consumer Products. “Starting with the Mickey & Friends Collegiate Collection, customers will be captivated by the blend of Disney’s iconic characters with timeless Gap style, creating must-have looks that are sure to be a hit.”
To celebrate its first limited-edition product drop, Gap and Disney are bringing a Mickey & Friends experience to college game day. Kicking off the weekend, Gap and Disney will host a fan fest experience at the Georgia vs. Alabama football game on Saturday.
“It has been inspiring to bring two powerful brands together to create the Gap x Disney Collegiate collection for our customers with an elevated, style-forward point of view,” said Fabiola Torres, chief marketing officer of Gap. “After nearly 10 years of a successful partnership, we are turning up the heat with this drop that presents the next phase in our collaboration and offers looks for the whole family that champion original style.”
The Gap x Disney Collegiate collection campaign, featuring a diverse cast of individuals from various generations in yearbook-style, will run on paid and owned brand social channels, including Instagram, Pinterest, TikTok and Facebook.
As reported last month, Gap Inc. has shown further signs of turning itself around, and reported a solid bottom-line for the second quarter ended Aug. 3. Net income rose to $206 million compared to $116 million in the year-ago period. Net sales of $3.7 billion were up 5 percent compared to last year.
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