Future Facing & Milestone Making: On 40 Years Of London Fashion Week

london, united kingdom september 27 shalom harlow the runway during the alexander mcqueen ready to springsummer 1999 fashion show as part of the london fashion week on september 27, 1998 in london, united kingdom photo by victor virgilegamma rapho via getty images
Future Facing & Milestone Making: LFW Turns 40Victor Virgile

Those who sat front row at the very first London Fashion Week in 1984 might struggle to recognise the 2024 iteration. Back then, it was an industry event for insiders, who came armed with notebooks, not phones. There were no celebrities on the front row. As for social-media influencers, they didn’t even exist. It was a period when gritty club culture dominated the city’s creative scene, and that offbeat energy filtered into the catwalk collections; commercial success was lower down on the agenda.

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As the decades have passed, trends have come and gone and faces on magazine covers have changed. But the beating heart of what makes London fashion, well, London fashion, has not.

The creativity that defines the city’s brightest stars has remained a constant over the past 40 years, with the fearlessness shown when John Galliano and Alexander McQueen first made their debuts in London remaining. Today, with the British Fashion Council’s support, London Fashion Week continues to discover and platform globally revered names including Simone Rocha and Erdem, new-age houses such as 16Arlington and Chopova Lowena, and a host of box-fresh young talents intent on doing things their way. There are many reasons why Burberry opts to continually show in the city that made its name, and one of them is the originality the brand can surround itself with. Call us biased, but London Fashion Week is truly special. Here’s a reminder why...

London Fashion Week Reception, 1984

Katharine Hamnett sends a message at 10 Downing Street.

lfw at 40
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Vivienne Westwood, AW93

Naomi Campbell gets back up again.

mandatory credit photo by neville marrinerdaily mailshutterstock 1147110anaomi campbell model losses her footing on a paris catwalk during vivienne westwood fashion show  march 17 1993 naomi campbell model losses her footing on a paris catwalk during vivienne westwood fashion show  march 17 1993
Neville Marriner/Daily Mail/Shutterstock

Alexander McQueen, SS99

Shalom Harlow is Alexander McQueen's painted lady.

london, united kingdom september 27 shalom harlow the runway during the alexander mcqueen ready to springsummer 1999 fashion show as part of the london fashion week on september 27, 1998 in london, united kingdom photo by victor virgilegamma rapho via getty images
Victor Virgile

Chalayan, AW00

Chalayan becomes a part of the furniture.

lfw at 40
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Maria Grachvogel, AW00

Before turning her own hand to design, Victoria Beckham struts out at Maria Grachvogel AW00.

victoria beckham models for maria grachvogel during london fashion week photo by justin goff\uk press via getty images
Justin Goff

Christopher Kane, SS07

The Central Saint Martins graduate ushers in a bright new look for London Fashion Week.

a model on the runway at christopher kanes spring 2007 show at holland park photo by fairchild archivepenske media via getty images
Fairchild Archive

House of Holland, AW07

House of Holland says it loud with slogans.

london, united kingdom models show creations from the autumn  winter 2007 collection of house of holland at london fashion week, london, 12 february 2007 afp photo  john d mchugh photo credit should read john d mchughafp via getty images
JOHN D MCHUGH

Matthew Williamson, SS07

Prince serenades the front row.

london september 19 singer prince performs before the matthew williamson lfw spring summer 2008 show at london fashion week 2007 on september 19, 2007 in london, england photo by gareth cattermolegetty images
Gareth Cattermole

JW Anderson, SS13

Jonathan Anderson redefines menswear with his eponymous label.

london, united kingdom january 09 a model walks the catwalk during the jw anderson ready to wear fallwinter 2013 2014 show at the london collections men aw13 at the old sorting office on january 9, 2013 in london, england photo by victor virgilegamma rapho via getty images
Victor Virgile

Burberry, AW12

Burberry becomes London Fashion Week's hottest ticket.

london, england february 20 cara delevingne and models walk the runway during the burberry prorsum show at london fashion week autumnwinter 2012 at kensington gardens on february 20, 2012 in london, england photo by ian gavangetty images
Ian Gavan

Topshop Unique, SS16

The Bella Hadid era begins on the Topshop catwalk.

bella hadid at topshop
Daniele Oberrauch

Richard Quinn, AW18

Queen Elizabeth II makes her FROW debut at Richard Quinn.

london, england february 20 queen elizabeth ii awards designer richard quinn the inaugural queen elizabeth ii award for british design during london fashion week february 2018 on february 20, 2018 in london, england photo by rebecca lewisbfcgetty images
Rebecca Lewis/BFC

Simone Rocha, AW22

Simone Rocha masters folkloric beauty.

simone rocha
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16Arlington, SS23

Size matters as London Fashion Week shapes up with body inclusivity at 16Arlington.

16arlington paloma
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And now to the future...

With Burberry firmly embedded on home turf once again, it's time to look to what's next for the world's most rebellious fashion city.

london, england february 19 neelam gill walks the runway at the burberry show during london fashion week february 2024 at on february 19, 2024 in london, england photo by joe mahergetty images
Joe Maher

Feben

All eyes on the designer's surrealist sex appeal.

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Harris Reed

The designer makes his first on-schedule appearance this September. Expect the drama.

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Nensi Djoaka

The designer returns to the catwalk with huge anticipation.

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Ahluwalia

The Ahluwalia universe continues to expand and so does the love for its namesake designer.

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Chet Lo

Knitwear might be how he made his name but Lo continues to prove there's much else in his arsenal.

london, england september 18 models walk the runway during the finale at the chet lo show during london fashion week september 2023 at the old selfridges hotel on september 18, 2023 in london, england photo by charles mcquillanbfcgetty images
Charles McQuillan/BFC

Aaron Esh

In the hands of Esh, grunge never looked so chic. We can't wait to see what he does next.

aaron esh
Umberto Fratini

Chopova Lowena

It's time to realise that it's Emma and Laura's world, we're just living in it.

london, england september 16 a model backstage ahead of the chopova lowena show during london fashion week september 2022 on september 16, 2022 in london, england photo by tim whitbybfcgetty images
Tim Whitby/BFC

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