As bloggers begin to Instagram their packing process and the model pack touch down in New York City, it can only mean one thing. September (AKA fashion month) is well and truly in full swing.
So believe it or not, it’s a mere matter of days until London Fashion Week September 2017 kickstarts.
But with the action set to take place in the fashion capital, it can be hard for those without a golden ticket to keep up with the latest goings-on.
Thankfully, that’s where social media comes in. Courtesy of features including Instagram Live and Instagram Stories, you needn’t be sitting FROW to witness the trends as they happen.
From the see-now-buy-now model implemented by the likes of Burberry and Topshop to live footage of the most talked about shows streamed worldwide, social media has played an increasingly crucial role in the business of fashion.
So as the new season commences, look to the ‘It’ crowd for the latest goings on.
From behind-the-scenes action to a definitive guide of the A-list faces sitting FROW, make sure to follow the best in the business ahead of next week…
Fashion’s key players
The first point of call is to check in on the influencers. From journalists to fully fledged fashion bloggers, these are the social media accounts guaranteed to deliver.
Whether you’re hoping for street style snaps or Instagram stories documenting the shows, make sure to tap ‘Follow’ on the following accounts…
The brands to watch during London Fashion Week
Paula Knorr is scheduled to kick off the fashion proceedings this month. The London-based designer launched her eponymous label in 2015 and showed for the first time last season courtesy of NewGen.
And this fashion month, other need-to-know labels have followed suit. Fashion East is the platform to watch as emerging names including Asai, Matty Bovan, Supriya Lele and Charlotte Knowles are set to be sure-fire hits.
So, get ahead of the game and make sure to add the following brands to your Instagram feed before they make it big…
The industry insiders
Don’t forget to make sure you’re following the accounts wholly dedicated to documenting everything from the strict show schedule to the events happening across the city.
The official London Fashion Week account
The British Fashion Council
The official London Fashion Week Festival account
Meet the models
So we’re prepped in terms of who to follow for street style snaps and running commentaries of the runway shows but what happens backstage?
For last minute fittings to the star-studded after-parties, we challenge you to find greater insiders than the models themselves. Make sure to give these girls of the moment a follow…
The FROW fixtures
Every season we can expect the likes of Alexa Chung, Daisy Lowe, Alice Dellal and Amber Le Bon to sit FROW. But there’s a new gaggle of Insta-famous teens taking the fashion world by storm.
So keep your eyes peeled for the ‘It’ girls destined to be snapped at the after-parties…
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