Who to follow during London Fashion Week

Catch the latest action from London Fashion Week direct from your Instagram feed [Photo: Getty]

As bloggers begin to Instagram their packing process and the model pack touch down in New York City, it can only mean one thing. September (AKA fashion month) is well and truly in full swing.

So believe it or not, it’s a mere matter of days until London Fashion Week September 2017 kickstarts.

But with the action set to take place in the fashion capital, it can be hard for those without a golden ticket to keep up with the latest goings-on.

Thankfully, that’s where social media comes in.  Courtesy of features including Instagram Live and Instagram Stories, you needn’t be sitting FROW to witness the trends as they happen.

From the see-now-buy-now model implemented by the likes of Burberry and Topshop to live footage of the most talked about shows streamed worldwide, social media has played an increasingly crucial role in the business of fashion.

So as the new season commences, look to the ‘It’ crowd for the latest goings on.

From behind-the-scenes action to a definitive guide of the A-list faces sitting FROW, make sure to follow the best in the business ahead of next week…

Fashion’s key players

The first point of call is to check in on the influencers. From journalists to fully fledged fashion bloggers, these are the social media accounts guaranteed to deliver.

Whether you’re hoping for street style snaps or Instagram stories documenting the shows, make sure to tap ‘Follow’ on the following accounts…

Pandora Sykes

Laura Jackson 

Freja Wewer

Celine Aagaard

Camille Charrière

Patricia Manfield

Julia Sarr-Jamois

Hanna MW

Eva Chen

The brands to watch during London Fashion Week

Paula Knorr is scheduled to kick off the fashion proceedings this month. The London-based designer launched her eponymous label in 2015 and showed for the first time last season courtesy of NewGen.

And this fashion month, other need-to-know labels have followed suit. Fashion East is the platform to watch as emerging names including Asai, Matty Bovan, Supriya Lele and Charlotte Knowles are set to be sure-fire hits.

So, get ahead of the game and make sure to add the following brands to your Instagram feed before they make it big…

Paula Knorr


Supriya Lele

Clio Peppiatt

Marta Jakubowski

The industry insiders

Don’t forget to make sure you’re following the accounts wholly dedicated to documenting everything from the strict show schedule to the events happening across the city.

Look to the official London Fashion Week Instagram account for exclusive runway clips while London Fashion Week will update followers on the latest stylish events open to the public.

The official London Fashion Week account

The British Fashion Council

The official London Fashion Week Festival account

Meet the models

So we’re prepped in terms of who to follow for street style snaps and running commentaries of the runway shows but what happens backstage?

For last minute fittings to the star-studded after-parties, we challenge you to find greater insiders than the models themselves. Make sure to give these girls of the moment a follow…

Malaika Firth


Adwoa Aboah

Alana Arrington

The FROW fixtures

Every season we can expect the likes of Alexa Chung, Daisy Lowe, Alice Dellal and Amber Le Bon to sit FROW. But there’s a new gaggle of Insta-famous teens taking the fashion world by storm.

So keep your eyes peeled for the ‘It’ girls destined to be snapped at the after-parties…

Iris Law

Lottie Moss


Kaia Gerber

Sofia Richie

Anaïs Gallagher

Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK.

Read more from Yahoo Style UK:

A definitive guide to London Fashion Week September 2017

Why you don’t need a ticket to enjoy London Fashion Week

8 of the most iconic catwalk moments in history