Five Beauty Trends To Watch From Paris Fashion Week AW25
From graphic fringes to eclectic eyeshadow hues, every fashion month we're inundated with a generous supply of new-season beauty looks direct from the catwalk. As this season comes to a close, it's safe to say runway hair and make-up did not disappoint: in New York, Tory Burch make a convincing case for '90s greige smoky eyes; London saw Harris Reed's spidery eyelashes take centre stage, and Antonio Marras went for gold in Milan with a string of shimmering, foiled lips.
While these looks are all worthy of a shoutout, when it comes to AW25 beauty trends, it's Paris Fashion Week that typically leads the charge. Known best for its prestigious roster of luxury labels (think Chanel, Dior, Givenchy, Saint-Laurent, Hermès), Paris has long been hailed for its timeless approach to fashion. In turn, we've come to expect classic sophistication when it comes to its beauty appeal. Every season, PFW presents its own iteration of the red lip, the winged eyeliner and the undone wave, but occasionally the catwalk will also send out an abstract, other-worldly beauty moment.
Here, we break down the top five Paris Fashion Week beauty trends to watch in 2025.
FIND OUT MORE ON ELLE COLLECTIVE
Flash Lash
Forget cat eyes and winged liners, these 3D embellishments are the ultimate AW25 eye look. An essential aspect of 2014-2016 beauty ensembles (if you know, you know), extra large strip lashes took a backseat when clean girl make-up came onto the scene. Now, they're being reimagined on the runway.
Vaquera (left) showcased an intense, fluttery array of firework-resembling extensions for its AW25 runway, pairing the look with a pared-back complexion and delicately contoured lip. These spiky rows were applied to both the top and bottom lash lines, making for the ultimate 360 degree drama. Meanwhile, Courreges (right) kept the eyes graphic and defined with a wispy pairing of two butterfly antenna style appliqués.
Woodstock Waves
Elevated waves are no stranger to the runway, but this season's hairstyling is storytelling at its best. From Paloma Wool's 'romantic librarian' ponytails to Ann Demeulemeester's witch-worthy tresses, adding a lived-in wisp a to the hair is an essential aspect of this season's runway. The most coveted look of all? The tousled and carefree Woodstock wave.
The most wearable of the looks comes courtesy of Authentic Beauty Concept and Dyson at Chloé's AW25 display (right). 'The idea is a confident girl who gets up, leaves the house, and doesn’t mind if she sleeps on her hair— it’s all about a real, nice, gentle, and easy feel,' says key hairstylist Gary Gill. 'For this season's Chloé show, we wanted to create a look that felt organic, yet refined—an effortless elegance that enhances each model’s natural beauty. The inspiration came from the essence of modern femininity; it’s about embracing texture and movement while maintaining a sense of softness.'
An Airy Texture Spray is an essential aspect of this look, naturally. If you're looking for a slightly sleeker iteration, look to Zimmermann's trailing set of crimped waves (left).
Lipstick-By-Numbers
From the arrival of Rhode's coveted contours to Billie Eilish's viral stain, it's no secret that lip liners are having a moment in 2025. And while they've always had somewhat of a presence on the runway, typically used to create crisp edges on red pouts or to add natural definition to no make-up looks, this season lip liners are looking more avant garde than ever.
At Vivienne Westwood AW25 (left), clashing lip liner and lipstick tones were applied to create a theatrical, colouring book allure. Whether it's dramatic blacks paired with fiery crimsons or rich browns paired with hot pinks, there's a version of this look for everyone in this playful catwalk display. Feeling creative? Zomer's inverted lip liner application (right) creates a subtle illusion that's fascinating to the untrained eye.
Shape-Shifting Hair
We've come to expected lacquered lengths on the runway; they're editorial, other-worldly and effortless to achieve. This season, however, they've arrived with a two-toned twist; gelled-up roots cascading into dry, wispy ends.
At Acne, models’ hair played on the duality of the Swedish brand’s AW25 collection. ‘The inspiration came from the duality between nature and technology,’ shares hairstylist, Anthony Turner. ‘It was very androgynous, with very low side partings, and we left the back down to allow for a natural, and effortless texture,’ he noted backstage. The result was a half-wet, half-dry finish, which plays on the growing trend for slicked-back hair, and was created using the jelly and serum by Schwarzkopf. ‘We used the serum to give it a fresh sheen so it felt very healthy and very luxurious, with a salon-quality finish.’
At Issey Miyake AW25, a similar (but arguably sleeker) iteration was on show. Turner created a mirror-shine across the lengths, which switched between a slick-back styling to a glossy, pin-straight finish on the tips. If you're keen on trying a wet hair look in 2025, this is the chicest version to trial at home.
XL Wings
Cast your liquid liners aside; this season's extravagant wing is joining forces with the graphic smoky eye. Chanel AW25's (left) painterly swoops were just one example of the exaggerated design, though there were plenty dispersed throughout the season.
The best part? This elevated eyeshadow application can be adapted to any deepened shade. Just look to the Elie Saab AW25 runway (right), where deep bronzed tones were used to create an equally dramatic, but tonally flattering smokiness. The key is the keep the brow bone clear and highlighted, elongating your wings out towards your temples.
ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE.
You Might Also Like
