Ferrari’s Pre-Fall 2025 Was Inspired by Some of Formula 1’s Iconic Tracks
Rocco Iannone has moved away from literal references at Ferrari, while staying true to the brand’s history. So his pre-fall collection reflected the locations of some of the most iconic Formula 1 race tracks, their context and aesthetic.
The coed collection is comprised of three drops, starting with the influence of Monte Carlo, home to driver Charles Leclerc, and the luxury Riviera image, with fabrics that range from iridescent silk twill in a pink pleated skirt that sparkled with red accents to jacquard terry cloth polos and openwork shirts with dot patterns that recreated Ferrari’s symbol, the Prancing Horse. A light dress in denim and linen with a three-dimensional frontal knot spoke volumes about the craft needed to create these garments.
More from WWD
EXCLUSIVE: Saint Laurent Opens Flagship in New York's Meatpacking District
Fatboy Slim Didn't Forget His Fruits and Vegetables During Miami Art Week
The second drop was conceived as more autumnal, with Silverstone, England, and the Northamptonshire countryside in mind and references to ‘70s British tailoring, said Iannone, also pointing to the arrival next year of the British driver Lewis Hamilton, who has won seven Formula 1 World Drivers’ Championship titles, and who will join Scuderia Ferrari. Warm and soft fabrics included mouliné cloths, combed wools and semi-matte tassels. The designer reinterpreted checks and tartan motifs by grazing the surfaces and deconstructing the Prince of Wales pattern. The Prancing Horse reappeared on dresses with graphic patterns on Ferrari’s trademarked Q-cycle cotton twill and ikat prints.
The third drop was more wintry and inspired by Austin, Texas, not only a motorsport capital but also a city of art, music and innovation, which Iannone said aligned with the diverse influences of the collections. A dress in burgundy in what looked like velvet was actually made of flocked chiffon. A vest stood out with large pockets made using masterful shearling inlays and geometric color blocks, disassembled but reminiscent of the shape of the Prancing Horse — with a futuristic touch. Denim was enriched with micro-needlework and fil-coupé finishes.
During the championship this year, Iannone made appearances at the Miami and Las Vegas racing tracks, for example, where Ferrari set up pop-up stores that racked up record sales, and he said that “immersing” himself in the brand’s community has helped him focus his offer. “This does not limit my creativity; on the contrary it allows me to better understand what is necessary to the collections, stimulating me, and helping me to raise the bar. The connection with the context is fundamental.”
Indeed, this collection is sure to speak to Ferrari’s customers, who, as he pointed out, want for nothing, are “assertive and confident,” and seek luxurious garments that will help them feel part of a community while also standing out.
Launch Gallery: Ferrari Pre-Fall 2025 Collection
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
