All the Fashion Brands You'll See Athletes Wearing at the 2024 Olympics in Paris
The athleticism isn't the only thing we'll be paying attention to at the 2024 Olympic and Paralympic Games in Paris this summer: Fashion brands are going for gold when it comes to dressing those representing their countries in their sports.
In the past, we've seen heritage and emerging brands alike come out to support the athletes, from sportswear giants like Nike and Asics to newer names like Telfar and Skims. This is still very much the case for the 2024 Summer Olympics: In the lead-up to the Opening Ceremonies on July 26, Berluti, The North Face, Left on Friday and more have unveiled their designs for different teams and competitions.
We're compiling the biggest fashion names to keep an eye out for at the 2024 Olympic and Paralympic Games in Paris this summer. Scroll down to see the looks they've created.
Berluti
Designed by Berluti for Team France, for the Opening Ceremonies at the 2024 Olympic and Paralympic Games.
Photo: Courtesy of Berluti
View the 4 images of this gallery on the original article
Le Coq Sportif
Designed by Stéphane Ashpool for Team France, for the podium, the Athletes' Village, the official visits, the media appearances, the celebration sites and the Closing Ceremonies at the 2024 Olympic and Paralympic Games.
Photo: Pauline Scotto Di Cesare/Courtesy of Le Coq Sportif
View the 9 images of this gallery on the original article
Left on Friday
Designed by Laura Low Ah Kee and Shannon Savage for Team Canada, for the women's beach volleyball competition at the 2024 Olympic and Paralympic Games.
Photo: Coliena Rentmeester/Courtesy of Left on Friday
View the 7 images of this gallery on the original article
Nike
Designed by Nike for Team U.S.A. for all sports at the 2024 Olympic and Paralympic Games.
Photo: Courtesy of Nike
View the 11 images of this gallery on the original article
The North Face
Designed by The North Face for Team U.S.A., Team Japan, Team South Korea and Team Austria, for the sport climbing competition at the 2024 Olympic and Paralympic Games.
Photo: Courtesy of North Face
View the 9 images of this gallery on the original article
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