EXCLUSIVE: Casablanca Hires Txampi Diz as First CMO
MOVING HOUSE: Casablanca Paris has named Txampi Diz chief marketing officer, a new post at the fast-growing fashion house.
Diz, who had joined Balmain as its first chief marketing officer in 2017, left that brand last month and starts at Casablanca next week.
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In his role as a longtime employee of KCD in Paris, Diz first started working with Balmain in 2007 when he signed on the heritage brand as one of the public relations firm’s principal clients.
Frederick Lukoff, chief executive officer of Casablanca, called Diz the ideal fit for the new CMO role.
“Of course, we were already aware of his history of overseeing some very memorable runways, collaborations and campaigns,” he said. “Then, once we began talking with him, it became very clear that Txampi shared our determination to keep pushing boundaries while we change expectations of what a luxury house looks like today.”
Charaf Tajer, who founded Casablanca in 2018 and serves as creative director, said Diz’s “knowledge and long career in the fashion industry will solidify the future that we are creating here at Casablanca Paris.”
For his part, Diz said he has been impressed with the house’s recent collections and the company’s rapid growth.
“I knew that this was the right role for me when I learned more about their strategy and goals for the years to come. I’m looking forward to working alongside them, as we build Casablanca’s marketing team and move the house towards that compelling future vision,” he continued.
Diz is the latest of three new executive hires for Casablanca. The company, with offices in London and Paris, also recently named Marc Schmidt chief digital officer and Ludovic Le Gourrierec chief commercial officer, completing the new management team. (According to their LinkedIn profiles, Le Gourrierec previously worked at Stella McCartney and Façonnable, while Schmidt’s résumé includes stints at Scholl Shoes, Crocs and Adidas.)
Last year, Casablanca welcomed Lukoff, and a fresh round of investment, earmarking funds for a Paris boutique, expanded product lines, enhanced digital capabilities and its international supply chain.
Tajer has ambitions of turning Casablanca into a full-scale lifestyle label to rival France’s leading luxury brands. The brand is sold in more than 300 stores worldwide.
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