Everything you need to know about Fenty Beauty by Rihanna

Bridget March

Updated 4 September 2017 at 8:35 am

It was in February this year that Rihanna officially confirmed the launch of her very own cosmetics line, Fenty Beauty, "coming Fall 2017". Desperate for details, the teasers on social media are successfully building hype from RiRi fans and beauty junkies alike. So here's everything we know:

The exact launch date

Rihanna recently revealed that "Fall" means September 8, 2017. Diarise. At fentybeauty.com you can join 'the Fenty Beauty family" by signing up with your email, to receive updates.

@fentybeauty is coming!!!! Countdown to September. 8. 2017 starts now. #FENTYBEAUTY will be available globally at @Sephora and @harveynichols. Link us at FentyBeauty.com #regram @badgalriri
A post shared by Fenty Beauty By Rihanna (@fentybeauty) on Aug 1, 2017 at 12:03pm PDT

The social media game

Fenty Beauty is on Instagram, Twitter, Facebook and Snapchat, plus it has its own YouTube page. There are no videos yet, but watch this space. Literally.

The campaign

They just released this video showcasing an array of campaign models (including Rihanna herself, of course):

THIS. IS. #FENTYBEAUTY. Head in-store to see the full story. @badgalriri @sephora @harveynichols #SephorainJCP ]]>🇺🇸🇨🇦🇲🇽🇫🇷🇸🇬🇦🇪🇦🇺🇹🇭🇰🇼🇲🇾🇶🇦🇪🇸🇧🇭🇬🇧🇸🇪🇮🇪🇩🇰

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This M&S dress has got me so many compliments I bought it in another colour

Everything you need to know about Fenty Beauty by Rihanna

The exact launch date

The social media game

The campaign

Latest stories

Police warning to passengers parking at Gatwick airport

Europe's worst country for pickpockets is a major tourist destination but it's not Spain

Amanda Holden, 53, floors fans as she poses in bra after admitting 'I couldn't find a top'

Police race to man spotted walking along the M6 who tells them unbelievable story

Russia has found the critical vulnerability in Nato’s American tanks

Giant rat found trapped in Glasgow garden bird feeder as homeowner left horrified

Gardeners share unusual method to keep slugs away from plants using bathroom cupboard staple

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Ireland is paying the price for its Brexit arrogance

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Prince William gives 14-word update on Kate Middleton during surprise school visit

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