![<p>The Duchess of Cambridge surprised royal fans by eschewing her go-to tradition of wearing pastel hues in favour of a bold raspberry dress for Princess Eugenie’s big day on October 12. The ensemble was courtesy of Alexander McQueen and was finished with a Philip Treacy hat. <em>[Photo: Getty]</em> </p>](https://s.yimg.com/ny/api/res/1.2/8nLeMbAkKos17jkFiyak1w--~A/YXBwaWQ9aGlnaGxhbmRlcjtzbT0xO3c9MTI4MDtoPTk2MA--/http://media.zenfs.com/en/homerun/feed_manager_auto_publish_494/6d1a4af35eea4a6d652bf3a2ececa57a)
![<p>On October 10, the Duchess of Cambridge wore an off-the-shoulder £1,395 dress by Erdem to open the Victoria and Albert Museum’s new photography centre. She finished the ensemble with Erdem earrings and a pair of velvet heels by Jimmy Choo. <em>[Photo: Getty]</em> </p>](https://s.yimg.com/ny/api/res/1.2/SQzGy.2_wJB_FpM5AqUdFQ--~A/YXBwaWQ9aGlnaGxhbmRlcjtzbT0xO3c9MTI4MDtoPTk2MA--/http://media.zenfs.com/en/homerun/feed_manager_auto_publish_494/e91c78e18ec89b2ba928d43d5a08e639)
![<p>Wearing the lavender Emilia Wickstead dress she previously wore in Germany in 2017 and sporting a new, £595 Aspinal of London croc-embossed handbag, the Duchess cut a summery figure in the October sun at the Global Ministerial Mental Health Summit in London. <em>[Photo: Getty]</em> </p>](https://s.yimg.com/ny/api/res/1.2/Vau8xv6VEve._W_oB6D.eg--~A/YXBwaWQ9aGlnaGxhbmRlcjtzbT0xO3c9MTI4MDtoPTk2MA--/http://media.zenfs.com/en/homerun/feed_manager_auto_publish_494/d3d19ae439a26622498ed071de9b8dfb)
Every look the Duchess of Cambridge has worn in 2018
The Duchess of Cambridge‘s style is not one to be overlooked.
Aside from contributing over £1 billion to the economy (yep, fact), the Duchess’s style has become a cultural talking-point in its own right.
Under the ‘Duchess Effect’, the 36-year-old sparks sale surges for brands and amasses critique by the international fashion press nearly every time she leaves the gates of Kensington Palace.
And her sartorial influence hasn’t seen a dip in 2018.
The Duchess has had quite a year so far: starting it four months pregnant – thus providing us with the most effortless maternity wardrobe – before giving birth to Prince Louis in late April.
Mere weeks after, she made her first post-pregnancy appearance at the wedding of Prince Harry and her Meghan Markle, wearing a lemon-hued Alexander McQueen dress (one she’d recycled the fourth time over) and a custom Philip Treacy hat.
A long-standing ambassador for British fashion, and unafraid to show off her thrifty side, often repeat-wearing items, the McQueen look surely laid out the Duchess’s style sentiments for year ahead.
Could 2018 be the Duchess’s best year yet? We can’t wait to see…
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