ESW Boosts Global Expansion Strategy With Appointment of New Chief Revenue Officer, Tonia Luykx

ESW has appointed Tonia Luykx as its chief revenue officer (CRO). Luykx previously served as CRO of Xeneta, the freight intelligence and analytics platform. Luykx will be based in ESW’s Dublin headquarters and will report directly to Eric Eichmann, chief executive officer. Luykx replaces Martim Avillez Oliveira, who left the company.

“[Luykx]’s extensive international experience leading strategic planning, marketing, customer success and sales for some of the world’s top businesses makes her the perfect candidate to fill this role,” Eichmann said. “Her leadership skills and deep knowledge of enterprise solutions encompassing shipping, payments, fraud and customer service will benefit the entire organization as we expand into new business verticals and markets.”

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Luykx has more than two decades of sales and leadership experience. Prior to joining Xeneta, Luykx served as vice president of global sales and interim CRO at Sift, the AI-powered security platform. She was also head of Amazon Pay Ireland for Amazon Pay U.K. and Ireland and was the head of strategic accounts for Dropbox in the U.K. and Ireland. Luykx was also the country sales manager for Google Enterprise Ireland and Microsoft Dynamics sales manager for Logica U.K. She began her career at SAP Business Development.

Luykx said that given the current macroeconomic environment, “global brands are looking for a trusted leader to navigate the complexities involved in international commerce. ESW is well-established in working with some of the world’s leading retailers to expand globally while giving them greater control over their direct channels to better serve their consumers regardless of where they’re located. I’m thrilled to join the exceptional team at ESW as we embark on a new phase of growth.”

ESW has offices in New York, Dublin, Madrid and Singapore. The company helps global brands achieve growth and profitability in more than 200 markets.

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