Musk is expected to close his $44 billion deal to acquire Twitter on Oct. 28. On Oct. 27, the Tesla and SpaceX CEO took to Twitter to explain why he wanted to buy the social media platform and address advertisers. "There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society." Elon Musk, via Twitter. "In the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarized extremes..."