“It was our intention to not make statement sunglasses; rather, design styles that speak to familiar silhouettes and materials,” explained Mike Eckhaus.
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The inaugural collection is made up of interpretations of aviator and cat-eye shapes, each not gender specific. The range came via a conversation with retailer Ssense, Eckhaus and Zoe Latta said via email, who connected them with Welcome Studios to produce the sunglasses.
“The larger conversation we were having about the spring-summer 2024 collection, which we showed these frames with, was about American sportswear, and what it stands for, how we contribute to it and how we can redefine it,” they said. “So the shapes came from Americana, the cat eye, the aviator and those sort of quintessentially American images.”
The collection comes to life with a campaign created with the brand’s art director Eric Wrenn and photographer Michael Hauptman, “creating imagery that riffs off traditional eyewear campaigns. It’s about juxtaposing a hyper slickness of product shots and extreme focus of the sunglasses on the models against passive real life imagery from nature and cityscapes,” the design duo said.
All styles retail for $250 on ssense.com, at Eckhaus Latta retail locations and on its website, with a second drop coming in spring. “We’re still learning how people respond to them, what they need, how to move forward,” the creatives said.
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