e.l.f.’s Latest Campaign Stars Meghan Trainor and a New Halo Glow Product
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."
According to e.l.f. and Meghan Trainor, we're now entering the year of "cloud skin". The viral drugstore brand and iconic singer joined forces in a new campaign where Meghan moonlights as a flight attendant, providing passengers with her best beauty tips and tricks to achieve a flawless, cloud-like complexion. e.l.f. took Meghan's makeup routine to new heights (literally) with their newest launch: the Halo Glow Powder Filter.
That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder version that promises cloud-like skin. The new Halo Glow Powder Filter creates a soft finish, smooths the look of fine lines and shine, and comes in 12 shades.
Halo Glow Powder Filter
Meghan is celebrating the tenth anniversary of her Title album (which has our favorite bops like "Dear Future Husband" and "All About That Bass") by also introducing an e.l.f. x Meghan Cloud Skin bundle. It features her makeup faves like the new Halo Glow Powder Filter, the OG Halo Glow Liquid Filter, a Glow Reviver Glimmer Lip Oil in Princess Cut, and a pink sleep mask (it's super cute!!!) for $36.
Cloud Skin Bundle
Cloud skin on a budget? I'm on board. And you can keep scrolling to explore more of Cosmo's fave products from e.l.f., below!
Power Grip Primer
No Budge Shadow Stick
SKIN Thirst Burst Drops
Putty Blush
Halo Glow Contour Beauty Wand
Power Grip Dewy Setting Spray
You Might Also Like
