[Photo: Dove/ Twitter]
In recent years we’ve all appreciated Dove’s campaigns to help women feel good about themselves. However, this time the popular skincare brand may’ve gone just a little too far.
In attempt to help women and young girls deal with the effects social media can have on their confidence, Dove’s created a self-esteem month.
In this day and age of selfies and Instagram filters we all know that the Internet can have a negative impact. So, all in all the campaign sounds like a great idea, yes? Maybe not.
— Dove (@Dove)
Dove put together an array of “fun activities”, which have not gone down well.
— Suze Azzopardi 🎃🕸 (@TheAzzo)
People were especially unimpressed with the ‘Re-Do Challenge’, which suggests for every negative tweet girls have posted, we should now post two positive ones. Erm, do we really need to be told to be positive all the time?
.@Dove You realize you’re systemically reinforcing messages to “girls” that we must suppress our realistically negative views? A+ grrlpower
— Emily L. Stephens (@emilyorelse)
While we are all up for changing nasty tweets into nice ones this probably wasn’t the best way of going about it.