New Dissolvable Viagra Is More Discreet Than Ever
Little blue pills could be swapped for pink dissolvable wafers as the Viagra brand is set to launch a new version of its famous drug.
Named Viagra ODF, the new medication – already launched in Canada – is thought to be a more discreet and convenient way to take the erectile dysfunction (ED) medication.
The diamond-shaped pink wafer can melt on the tongue without water and is packaged in thin foil that could make it more innocuous for users to carry.
Although attitudes towards sexuality and impotence have come a long way since the 1990s, when Viagra was first launched, a survey from 2020 found 26% of people who have or have partners with ED haven't talked about it with anyone.
While some experts caution a more discreet drug could worsen the stigma surrounding erectile dysfunction, others say the new version will be welcomed.
'Tablets are not always tolerable to patients and also sometimes the size of tablets may put patients off having them,' Thorrun Govind, pharmacist and health expert, told The Telegraph.
'Some men may still be finding the concept of having Viagra embarrassing, but I would hope that men’s health and conversations about sexual health have moved on since Viagra was first formulated. It’s a positive step forward to look at new formulations.'
It's thought that around 50% of men over 40 deal with erectile dysfunction. In 2023, the NHS saw 4.57 million prescriptions being filed for Viagra and similar drugs – up from 4.44 million in 2022. That's despite Viagra being an off-prescription medication since 2017, meaning you can buy it without a doctor's note.
If you're struggling, medication can help – but don't forget to talk to your GP and sexual partners too.
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