Did Meghan Markle Just Reveal As Ever's First Products?
The launch of Meghan Markle’s lifestyle brand, As Ever, is just around the corner. Last night,the Duchess of Sussex shared a mood board on her Instagram teasing what fans can expect from the line—including a hint at As Ever’s possible first product.
“From memory lane to memories I’m making today,” she wrote in the caption of the photograph. Pinned to the vision board are screenshots of Meghan’s old Instagram page, motivational quotes from her old blog The Tig, a star that appears to be created by her son Archie, and what looks to be a still from her upcoming Netflix show With Love, Meghan.
But what caught our eye were the two hints at what As Ever could sell: The menu in the top left, written in Meghan’s calligraphy, which reads “Farm fresh eggs,” “carrots two ways,” and “sweet treats,” and the labels near the center of the board that feature As Ever’s logo, and “Raspberry spread” underneath.
When Meghan shared earlier this week that American Riviera Orchard would now be As Ever, she revealed, “As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do. And I haven’t been able to share it with you in the same way for the past few years, but now I can, so as things are starting to trickle out there, I wanted you to hear it from me first.”
She continued, “Of course, there will be fruit preserves; I think we’re all clear at this point that jam is my jam. But there are so many more products that I just love, and now it's time to share them with you. So I just can’t wait for you to see it.”
Last spring, Meghan sent out American Riviera Orchard-branded strawberry jam to close friends, and now it seems that the first As Ever product could be raspberry jam.
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