DHL Express X Veldskoen Is The Fashion Collaboration You Didn't Know You Needed
DHL Express - leading express logistics provider - surprised the world in 2016 with a collaboration with Vetements, producing a DHL tee which walked the Paris runway. Next up, in what has become a series of fashion collaborations, DHL has partnered with South African shoe company, Veldskoen.
'For decades, we have made designers and fashion labels more successful worldwide, by creating tailor-made shipping solutions and using our unique logistics network to connect them with a greater, global audience. Following our successful fashion collaborations across Europe, North America and Asia, we wanted to find an African brand for our next exciting collaboration. Veldskoen created a modern take on an iconic South African shoe by adding a pop of colour to the soles and laces, and have built up an impressive customer base across the globe since their inception in 2016. And we’ve been working with the team at Veldskoen over the past few months to reinvent the traditional veldskoen yet again,' says Megan Collinicos, VP Marketing, DHL Express Sub Saharan Africa.
'When DHL approached us with an idea to collaborate on a limited edition shoe to highlight South African fashion, it was a no-brainer for us. Their previous fashion projects really pushed the boundaries with some unexpected pairings, so being selected as the first African brand for the next collaboration was super exciting. There were instant synergies between our two brands, the most obvious one being the desire to make a difference in the communities in which we operate,' adds Veldskoen CEO, Nick Dreyer.
Each pair of DHL x Veldskoen ‘Dear Everyone’ shoes goes through a process that sees 66 pairs of hands handcrafting the shoe in Durban, South Africa. Local South African artist, Reggie Khumalo, designed a mural for the side panels of the shoe, incorporating the campaign messaging, as well as subtle South African references within the design.
The intention is also that the DHL x Veldskoen campaign will pave the way for Veldskoen to create an ongoing program of collaborations and incubation programs to stimulate and support the fashion industry in Africa.
365 pairs of bespoke, handmade, DHL x Veldskoen ‘Dear Everyone’ shoes will be sold via a shoe drop lottery system, which opened in London on March 17.
CLICK HERE for more information.
You Might Also Like
