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Demi Moore would like to thank this shampoo for her iconic locks — it's on sale

The Golden Globe winner entrusts her mane to this hydrating hair care line by Kevin Murphy.

With more than a few memorable roles in movies, some unforgettable romances and last night's shiny new Golden Globe, Demi Moore has earned her Icon badge, but one of the most iconic things about this Hollywood legend is her luscious locks. How does she keep her hair glowing and lush at 62? She gives credit to this Hydrate-Me shampoo from Kevin Murphy — and right now, you can get it on sale at Amazon.

Behold: A thirst-quenching shampoo for dry locks that need a little hydration pick-me-up. 

$34 at Amazon

Why is this a good deal? 💰

Getting a star-quality beauty product for just $34 (down from $42) is a win. This is not the lowest we've seen this shampoo drop, but we've sure seen it go higher!

Why do I need this? 🤔

Um, have you seen Demi Moore's hair lately? There are few people who can pull off the haircut she sported in Ghosta cut Howard Stern said 'makes you believe in romance' — but 30-plus years and about two feet of hair later, her gorgeous mane is still its own star. To keep it looking good, she does a lot to take care of it.

“I'm a die-hard Kevin Murphy Hydrate-Me Wash and Hydrate-Me Rinse person,” Moore once raved to InStyle Magazine.

With shea butter, evening primrose oil and good-for-hair ingredients rich in vitamins A and C, the Hydrate-Me Wash is made to hydrate and revitalize dry hair to rejuvenate and give it an ultra-smooth luxurious texture. Pair it with the conditioner, to turn your shower time into an intense hydration session. The conditioner has equally nourishing ingredients, including jojoba esters, to keep your hair tangle-free and light — a must for hair like Demi's.

“When you have long hair, you need a [conditioning product] that’s not too heavy,” she told People Magazine.

Demi Moore at the Golden Globes 2025.
Demi is all about iconic hair — at the Golden Globes and beyond. (Getty Images)

We've seen her hair in all sorts of styles — shaved (who can forget GI Jane?) and blond (I'll bet you 'd forgotten about St. Elmo's Fire!) and, of course, Hollywood-glam while accepting last night's Golden Globe — but having good hair goes beyond the products she puts on it, and she tries to be as low-maintenance as possible.

"I get regular tiny trims," she said. "The rest comes from the inside out. You have to eat well, all those things."

What reviewers say 💬

Moore isn't alone in her glowing praise of the hydrating shampoo. It's earned an impressive 4.6 out of 5 stars from Amazon shoppers.

Pros 👍

One five-star reviewer with "thin, fine hair," gushed: "OMG, I cannot, will not live without it. ... It makes my hair so shiny, thick and frizz-free! Oh what a find."

This devotee has been using it for years: "Kevin Murphy’s shampoo Hydrate-Me Wash smells so fresh and clean, it is intoxicating! ... It is a hydrating shampoo that you will want to keep using over and over again."

Even sensitive scalps approve, with one fan raving, "I love this shampoo. I have psoriasis on my scalp, and this product doesn’t irritate me. It takes a little getting used to, as it is super concentrated. A small amount goes a long way. My salon uses KM, and now it is the only product I want to use. My hair comes out clean, and stays clean and healthy."

Cons 👎

Some fans would prefer drugstore prices, but they keep coming back for more. As one shared: "On my third bottle of it now ... it just leaves my hair in perfect condition every time. It's a bit pricier than others from the store but I use so much less of it."

Another self-described "convert" agreed: "Yes, the cost is a bit shocking for most of us on a budget, but when I think of all the money I've spent on water filters for the shower head, scalp treatments, hair products, etc., I think it's well worth it."

Vitamins A and C, shea butter, evening primrose oil and other hair helpers await inside this bottle.

$34 at Amazon

Oh, and don't forget conditioner...

Moore also shouts out this moisture-rich, color-safe, sulfate-free and paraben-free conditioning rinse as a fave. It isn't currently on sale, but that doesn't dissuade its fans.

"Works wonders!" shared one five-star reviewer. "I have ... curly hair and my hair has highlights! It leaves my hair hydrated and detangles my hair at the same time. Definitely worth the price!"

$37 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

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