Dee Ocleppo Hilfiger Strikes Deal With One Jeanswear Group for Sportswear and Denim Collection for Fall 2024
Dee Ocleppo Hilfiger is expanding her world.
The designer has signed a partnership with One Jeanswear Group to manufacture and market women’s sportswear, denim, tops, bottoms, shorts, skirts, T-shirts, bodysuits, tank tops, camisoles and outerwear in contemporary and extended sizes.
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Under the label DO by Dee Ocleppo, the collection is slated for fall 2024 and will be distributed in department stores nationwide and internationally, as well as specialty stores.
Wholesale prices range from $15 to $50.
The collection, aimed at women age 25 and older, is designed to offer affordable modern luxury clothing to Ocleppo Hilfiger’s customers and reach as many women as possible.
“Since the very beginning of conceiving my brand it was my vision to offer a more elevated style, that is beautiful as well as attainable,” said Ocleppo Hilfiger. “This partnership allows us to do exactly that.”
This is the first product category under the DO by Dee Ocleppo label. She said other categories that interest her under this brand are home, beauty, fragrance, eyewear, jewelry, watches, footwear and accessories.
Launched in 2011, Dee Ocleppo is a lifestyle brand that manufactures bags and footwear, as well as silk pajamas and cashmere. Ocleppo Hilfiger is also the creative director of Judith Leiber.
She said she’s very involved in every aspect of the DO by Dee Ocleppo collection, including the design.
One Jeanswear Group’s branded portfolio includes such brands as Gloria Vanderbilt, Cross-Eyed Moose, Vintage America, Jessica Simpson, Sam Edelman, Circus NY, Bandolino, Ella Moss and Nine West Jeans.
Jack Gross, chief executive officer of One Jeanswear Group, said, “I had the pleasure of meeting Dee through her husband Tommy, for whom I have the utmost respect. Dee and I had the opportunity to spend some time together to collaborate and shape the vision for DO. We are in the midst of a time where both retailers and consumers are gravitating toward newness. DO by Ocleppo embodies a one-of-a-kind aesthetic and attitude that will captivate and inspire the ultimate consumer.”
The collection will be produced all over the world and will be shown at the One Jeanswear Group showroom at 10 Times Square in New York. The Dee Ocleppo Collection has been experiencing robust year-over-year growth. The high-end brand is distributed in such stores as Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Farfetch and better specialty stores worldwide.
Earlier this year, Ocleppo Hilfiger signed a deal with Titan Industries for Dee Ocleppo footwear with plans to expand to other categories such as handbags, cashmere and silk accessories, as reported.
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