Cosmoprof Worldwide Bologna to Bring Innovation and Novelties to the Ever-evolving Beauty Industry
Known for offering a unique global perspective thanks to the presence of key international players from every significant market, Cosmoprof Worldwide Bologna will once again invite the beauty industry to its largest annual show scheduled in Bologna, Italy, from March 20 to March 23.
Following the great success of its 2024 event, which saw more than 248,500 attendees from 150 countries and 3,012 exhibitors, Cosmoprof Worldwide Bologna is getting the makeover treatment. In a statement, the company said that the refreshed event will allow for expansion and a new, more functional layout that will enhance the experience for attendees and “accommodate an expanded exhibition offering, including new product categories that reflect the evolving market landscape.”
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Notably, in 2024, the global cosmetics industry alone is projected to see a total turnover of more than $648 billion (a 5.7 percent increase year-over-year).
“The 2025 layout of Cosmoprof Worldwide Bologna will make it easier for visitors to create their tailor-made route of the show,” said Enrico Zannini, general manager of BolognaFiere Cosmoprof S.p.A. “Thanks to Cosmoprof MyMatch it will be easier to find the right partners and peers for developing new business and the support of our incoming department will make it easier to take the best from the visit of the exhibition.”
In addition to its size, Zannini told Fairchild Studio that the annual global event continues to stand out as the “only B2B beauty trade show representing all segments of the industry, from the supply chain to finished products, and all distribution channels.”
From an attendee perspective, Solomon Hedaya, chief growth officer of Front Row, said that while the Front Row team has participated in Cosmoprof Las Vegas and Cosmoprof Miami to great success, Cosmoprof Bologna stands out for its offering of a significantly larger scale and truly global perspective that is appreciated. “It’s a unique opportunity to connect with decison-makers, brand marketers, manufacturers, distributors and press from around the world,” said Hedaya.
Adrienne Kramer, chief executive officer of ProBeautyPartners, added that her experience at Cosmoprof Bologna has provided “access to a much broader international audience, with exhibitors and visitors from Europe and Asia. U.S. stakeholders can meet and explore diverse markets, discover global trends and create relationships with manufacturers, suppliers and brands that likely have not yet had a presence in the U.S. For U.S. retailers that want to find unique brands with a true point-of-difference, this is the one event where you can achieve that goal.”
Moreover, Zannini added that the event is known for being “the cradle for innovation across its events. Cosmoprof Bologna is the occasion to launch new products and collections to the widest audience ever possible of top buyers, retailers, distributors, R&D managers, marketing managers, trend-scouters, press and KOLs.”
The event’s restructuring, new projects and a more efficient reorganization of the exhibition spaces are already underway. The expansion includes plans for Cosmopack, the pavilion dedicated to the supply chain, to move into the entirety of Hall 19 with a special focus on process and packing machinery being considered.
Other dedicated sections include the Cosmo Perfumery & Cosmetics segment, the Green & Organic segment and the Cosmo Hair Nail & Beauty Salon. The Cosmo Hair Nail & Beauty Salon will be the subject of key updates with a portion of nail-focused companies aiming for B2B opportunities relocated to the new “Professional Nail Avenue.” Two halls (halls 14 and 36) will be exclusive Buyer Lounges dedicated to respective segments: the premium/prestige market and the mass market.
“Stakeholders will have the opportunity to discover the new trends influencing the evolution of the beauty industry, from the new regulations and solutions towards a more sustainable industry to innovative technologies and tools impacting on consumer behavior,” said Zannini. “We will investigate the new frontiers of pro-aging and wellness in beauty, and we will also try to preview which are the markets that are taking central stage in the next years, with special attention on Africa and the Middle East and the Gulf Area.”
Compared to other Cosmoprof events, Zannini told Fairchild Studio that Cosmoprof Worldwide Bologna is also the most global.
“Compared to beauty events in the U.S., Cosmoprof Worldwide Bologna allows networking with stakeholders from all over the world, thus providing the opportunity to discover new emerging technologies and consumer trends, as well as being inspired by emerging markets,” said Zannini. Moreover, he credits the presence of all of the leading brands and suppliers for making Cosmoprof Worldwide Bologna “the global hub for innovation and novelties in the beauty industry, and it provides a worldwide perspective of how the cosmetic industry is evolving.”
In Bologna, Zannini explained, that companies and stakeholders can take advantage of business and match-making tools at the show. Additionally, tailor-made consultancy and initiatives are available to facilitate networking and new business opportunities with “a rich calendar of educational sessions and special projects provides outstanding inspiration for operators.”
Cosmoprof Worldwide Bologna will also recognize excellence within the beauty industry today through the Cosmoprof and Cosmopack Awards given to the most innovative and marketable solutions in the supply chain and finished products presented by leading companies.
To get first insights into what’s next in the beauty industry, Zannini said, “Cosmoprof Worldwide Bologna is the place to be.”
Pinnacle of Beauty
Attendees weigh in on why Cosmoprof Bolgona is the must-attend beauty event of the year.
“Cosmoprof Bologna is like no other beauty event and is the pinnacle of events. It’s a ‘must’ if you are looking for a truly global experience.” — Maggie Ciafardini, founder and chief executive officer, Maggie Ciafardini.
“More than just a trade show, Cosmoprof Bologna has evolved into a world-class professional event, setting the benchmark for industry gatherings worldwide. Its meticulously curated programming and high-caliber participants attract top talents and leading companies across the beauty sector, making it an essential venue for Intercos and all the players to showcase cutting-edge advancements and consolidate market presence.” — Chantal Cozza, vice president of global strategic marketing and corporate projects, Intercos.
“For us as an organization, it’s a must-attend. There is no more comprehensive trade event. From wholesale distribution to retail to marketing to product development and manufacturing, all are addressed in a meaningful way at Cosmoprof Bologna. Instead of having to go to 5 or 6 shows around the world, we can convene in Bologna and they’ve brought the world to us.” — Daina Nadler, vice president of sales and marketing, Bigelow Trading.
“Cosmoprof Bologna is a vital event that helps SalonCentric discover emerging brands and stay ahead of the curve. It’s an investment in both our future and the professional beauty industry’s future.” — LeAnn Bobitt, senior vice president of brand strategy and development, SalonCentric Professional Beauty Partners.
“It is essential for U.S. stakeholders to attend the show as the breadth of exhibitors, products, trends, and education is unmatched. The camaraderie at the show is electric, new friendships are made and old ones are rekindled. The genuine love for this industry is apparent at every turn.” — Damien Dossin, general manager, chief executive officer and board member, Sunglow Packaging Technology.
“What sets Cosmoprof apart is its ability to connect professionals across the entire value chain of the beauty industry. Whether you are an established professional or just starting your journey, the show is an invaluable opportunity to expand your network, gain insights from the brightest minds, and stay at the forefront of industry developments.” — Akshay Talati, vice president of product development, Goop.
“Attending Cosmoprof Bologna has been an incredible experience, offering unparalleled opportunities to connect with key players across the global beauty industry. I am always impressed by how they bring together a diverse range of brands, innovators, and professionals, creating an environment where ideas, trends and partnerships flourish.” — Noah Rosenblatt, president, BEAUTYSPACE.
“Cosmoprof Bologna has a flair of its own. With participants from all over the globe, there’s a palpable sense of worldwide beauty trends that simply aren’t available at other shows. Attendees can soak in the treasures of a truly global show.” — Robin Raskin, founder and chief executive officer, Veg Group.
“In my experience, Cosmoprof Bologna offers something different from what you can find at the local lU.S. beauty industry trade shows. I find the Cosmoprof Bologna show offers a distinct blend [and] there really is no other show that can immerse you in the global beauty industry in the same way, and who doesn’t love visiting Italy!” — Nicole Musco, director of product development, Jane Iredale.
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