The World's Newest, Coolest Menswear You Need (This Week)

coolest menswear 2024
The Best Menswear in the World (This Week)Swatch/Stenströms

Our edit of the latest must-have clothes and accessories this week.

(While you’re here, why not sign up to our Esquire Shops newsletter? Each week, we’ll be directing you towards some of the best menswear deals happening right now, alongside style advice, trend reports, grooming tips and product recommendations from the most tasteful people we know.)

Mathias le Fèvre x Stenströms

SHOP

We just caught Steve McQueen's Blitz at the BFI London Film Festival – it's a brilliant flick that left us with a lot of questions. About the second world war, sure, but also: why don't we have some nice, reliable, timeless evacuee vests folded up in our chest of drawers?

We're about to call on this collaboration between time-honoured Swedish label Stenströms and young, spruce model Mathias le Fèvre to change that.

£249; stenstroms.com

coolest menswear 2024
Stenstroms

Swatch

SHOP

In 1984, Swatch hosted the inaugural World Breakdance Championship in New York City. 40 years on, Keith Haring's graphic designed for its poster comes to square bioceramic watch.

£115; swatch.com

coolest menswear 2024
Swatch

Martin Rose x Clarks

SHOP

Martine Rose makes everything better. Clark Originals Torhills included.

£160; clarks.com

coolest menswear 2024
Clarks

P&Co

SHOP

Rugged in a Charlie Hunnam kind of way. So, sure to be worn best by the bearded folk.

£170; pand.co

coolest menswear 2024
P&Co

Meta x Ray-Ban

SHOP

Smart glasses have come a long way in the last couple of years. We mean, we can't quite believe that these Meta x Ray-Ban glasses come with built-in AI which will converse with you via speakers and mics built into the temples.

You can say, hey Meta:

– What's the weather like in Paris right now?

– Take a photo.

– Call Dad.

– What species of cactus I looking at?

– Play the song in which Rihanna gives a shout-out to Ray-Ban.

And lots, lots more.

£299; ray-ban.com

coolest menswear 2024
Ray-Ban

Pangaia

SHOP

Pangaia – a traditionally minimalist clothing label – has been having a lot of fun with graphics over the last few months. And for good reason: this tee, for example, spreads awareness about the very first Rhino IVF pregnancy, a fertility breakthrough which might just help us save nearly extinct species.

£75; pangaia.com

coolest menswear 2024
Pangaia

Ugg

SHOP

We're calling this the Duck Tours Ugg, and we reckon you should jump aboard the micro-trend it's setting.

£170; ugg.com

coolest menswear 2024
Ugg

Gant

SHOP

In About a Boy 2, a sequel exclusively showing in our imaginations, Nicholas Hoult's character Marcus wears this homemade-look rugger.

£190; gant.co.uk

coolest menswear 2024
Gant

Fracap x NN.07

SHOP

Just like everything else sold by NN.07, its boot made in partnership with Fracap is a classic reinvented.

£280; endclothing.com

coolest menswear 2024
End

Reiss

SHOP

OK, I know we're currently in spooky season, but... how Christmas-y is this! We've secured one already and stored it away until the Carey lady sings.

£498; reiss.com

coolest menswear 2024
Reiss

Last week (and beyond)... Clarks Originals

SHOP

Inspired by Tokyo’s Harajuku neighbourhood (which you might describe as a streetwear fiend’s utopia), Clarks Originals has designed a striking snakeskin loafer to slither into this autumn. By no coincidence, it marries well with the most modish denim trouser style of the moment: flares.

£175; clarks.com

coolest menswear 2024
Clarks

Harry Lambert x Zara

SHOP

Harry Lambert (the stylist who re-invented Harry Styles’ – for lack of a better word – style) has done another round of menswear for Zara. And, it’s delightful! Take this fifties-flavoured zip jacket, for example.

£89.99; zara.com

coolest menswear 2024
Zara

Nothing

SHOP

The question isn't 'Do I need these futuristic open ear buds by Nothing?' but 'Do I want to look like one of the string-pullers from HBO's gone-to-soon television series Westworld?'.

£129; nothing.tech

coolest menswear 2024
Nothing

Flower Mountain x Barbour

SHOP

It’s hard to improve on a Barbour without negatively affecting its wearability, but Flower Mountain has managed to pull it off. The Japanese-based footwear-first outfit has linked up with the British coat makers to tastefully tweak its quintessential wax jacket in various ways. This one is distinguishable by its yellow cord trim and camo print cuff lining.

£349; barbour.com

coolest menswear 2024
Barbour

Fera

SHOP

Contemporary takes on good ol’ proper outdoor menswear is the Fera way.

£150; feragb.com

coolest menswear 2024
Fera

Lowry x Private White W.C.

SHOP

The most thrilling link-up between two Mancunian entities this year. (Sorry, the Gallaghers.)

£1,295; privatewhitevc.com

coolest menswear 2024
Private White V.C.

AVI-8

SHOP

Based on the Hawker Hurricane plane developed for the Royal Air Force in the 1930s; crafted by AVI-8 as part of its collaboration with the Imperial War Museums.

£252; avi-8.co.uk

coolest menswear 2024
Avi-8

Castore

SHOP

Castore’s golf collection is good for what it’s made for. It’s also good for putting around the general course of life.

£140; castore.com

coolest menswear 2024
Castore

Chief Keef x True Religion

SHOP

The key to effortless off-duty 'fits is a wardrobe filled with bits seemingly picked up from thrift stores and independent boutiques. Chief Keef's latest line with True Religion is big on those vibes.

£124.99; truereligion.com

coolest menswear 2024
True Religion

BDG

SHOP

The super specific swag this leather zip hoodie possesses is reminiscent of New York City-set nineties flicks. Hence, it plays to our nostalgia.

£89; urbanoutfitters.com

coolest menswear 2024
Urban Outfitters

Martine Rose x Supreme

SHOP

Martine Rose has lent her unique vision of chicness to Supreme for a collection that could refresh your entire wardrobe. Seriously! There are knits, caps, tees, hoodies, jackets, shoes and even a suit!

£848; martine-rose.com

coolest menswear 2024
Martine Rose

Uniqlo C

SHOP

Clare Waight Keller, the woman that you are.

(To bring you up to speed, the ex-Givenchy, ex-Chloé British designer now has her own Uniqlo sub-line and it's predictably stunning.)

£109; uniqlo.com

coolest menswear 2024
UNIQLO

JJJJound x Levi’s

SHOP

No one does normcore quite like JJJJound. Hence, no one collaborates with everyman brand Levi's quite like the Montreal-based studio.

£160; levi.com

coolest menswear 2024
Levi's

'47 x Sporty & Rich

SHOP

The kind of baseball cap you rock with a tweed blazer when you're feeling a bit posh.

£55; sportyandrich.com

coolest menswear 2024
Sporty & Rich

Rahul Mishra x Tod’s

SHOP

Delhi-based Indian fashion designer Rahul Mishra has transformed the Tod's loafer into the ultimate formal statement shoe; beads and sequins are embroidered onto velvet to create The Tree of Life.

£1,390; tods.com

coolest menswear 2024
Tod's

Late Checkout

SHOP

Spanish marque Late Checkout has just dropped a new collection on its webstore that's giving lost property in an elite boarding school. (Complimentary.)

€190,00: latecheckoutissalifestyle.com

coolest menswear 2024
Late Checkout

Birkenstock

SHOP

The Birkenstock Tokio is essentially a Birkenstock Boston complete with an ankle strap. You could call it a serious Croc.

And like Crocs, people seem to love it or hate it. In 'faded purple', we're feeling 'em.

£150; birkenstock.com

coolest menswear 2024
Birkenstock

Napapijri

SHOP

It's not just for the fact that Lennon Gallagher and Patsy Kensit are fronting its latest campaign that Napapijri's 'Future Heritage' drop is worth checking out – the pieces, from the fleeces to the caps, are genuinely inspired.

£310; napapijri.co.uk

coolest menswear 2024
Napapijri

Mango

SHOP

Mango is helping us romanticise autumn with its new slouchy, burgundy polo neck sweatshirt. It really is just the thing for cute catch-ups over pumpkin spiced drinks in quaint, cosy independent coffee shops.

£49.99; mango.com

coolest menswear 2024
Mango

Park Seo-Bo x Louis Vuitton

SHOP

Pharrell's current favourite trouser cut – a groovy flair that's ideal for short kings – makes it into his LV capsule collection inspired by the late, great South Korean painter, Park Seo-Bo.

£1,250; louisvuitton.com

coolest menswear 2024
Louis Vuitton

Puma x Aries

SHOP

Whilst the rest of the collaborative collection is acutely spooky, the two cardis lean into the Halloween season in an eerily homely way à la The Shining.

£140; ariesarise.com

coolest menswear 2024
Aries

Yinka Ilori x The North Face

SHOP

“Colour makes us think differently – dream differently!” said Yinka after we asked him about his brilliant use of brilliant hues in his collaboration with The North Face.

Read the interview right here.

£315; thenorthface.co.uk

coolest menswear 2024
The North Face

Stubble and Co

SHOP

A backpack is something you're probably going to use frequently and for the foreseeable future. Thus, the quieter one is, the better.

Stubble and Co's brand-new 'Hybrid' backpack is anything but attention-grabbing. On the contrary, the design is as simple as can be: black, frill-free, of the textbook backpack shape.

Inside, it's well-organised: there are multiple useful pockets and compartments, including a padded segment for your laptop.

It's also waterproof, breathable and adjustable.

To sum: no fuss, all function.

£165; stubbleandco.com

coolest menswear 2024
Stubble and Co

TDR

SHOP

TDR's Noragi jacket is bohemian chic in a 'I own a vinyl shop in Notting Hill that stocks original copies of Sgt. Pepper' kind of way.

£230; couvertureandthegarbstore.com

coolest menswear 2024
Couverture & The Garbstore

Kartik Research

SHOP

Hemless; embroidered; wrist-length sleeves. These are the ways that Kartik Research has made its AW24 hoodie offering genuinely exciting.

£320; mrporter.com

coolest menswear 2024
Katrik Research

Curry & Paxton

SHOP

The frames that Micheal Caine wore in the The Ipcress File (1965), Funeral in Berlin (1966) and Billion Dollar Brain (1967), now fitted with some very Brangelina in Mr. & Mrs. Smith (2005) lenses.

£330; curryandpaxton.com

coolest menswear 2024
Curry & Paxton

Bogs x Givenchy

SHOP

It looks like what the guys and gals of the Alien franchise wear to battle Xenomorphs. It also kind looks like an Xenomorph. What it actually is, though, is the result of an alliance between wellies brand Bogs and French luxury maison Givenchy.

mrporter.com

coolest menswear 2024
GIVENCHY

Buetti

SHOP

The guy behind Duke and Dexter's recent foray into apparel has his own brand which he runs with his brother. It's called Buetti, and it's recently dropped a few foolproof pieces, including this smart headwear number that's desperate to be styled with a nineties-sitcom-coded suit and tie.

£35; buetti.co.uk

coolest menswear 2024
Buetti

Tilly Sveaas

SHOP

A delicate chain complete with a T-bar charm that's so subtle, you'll rarely – if ever! – feel the need to take off.

£130; tillysveaas.co.uk

coolest menswear 2024
Tilly Sveaas

Breitling

SHOP

Breitling celebrates its 140th anniversary in style by giving its
three flagship models – the Navitimer, the Chronomat and the Premier – a red-gold glow up and kitting them out with a perpetual calendar chronograph movement.

£48,00; breitling.com

coolest menswear 2024
Breitling

Calvin Klein

SHOP

Jeremy Allen White has ordered us to check out Calvin Klein Jeans' latest collection of which he is the face of. Our response? Yes, chef!

£130; calvinklein.co.uk

coolest menswear 2024
Calvin Klein

Kaws + Andy Warhol by Uniqlo UT

SHOP

Our justifiable reaction to you when you tell us you're yet to cop any of the very fresh, prettily priced Kaws + Andy Warhol by Uniqlo UT collection.

£59.90; uniqlo.com

coolest menswear 2024
UNIQLO

Supreme

SHOP

Drop 1 of Supreme AW24 delivers a subtly creepy scarab pattern to usher in the spooky season.

£78; supreme.com

coolest menswear 2024
Supreme

Boiler Room x Champion

SHOP

Enjoyed a rave summer? Keep the energy high through the colder months with Champion and Boiler Room.

£95; boilerroom.tv

coolest menswear 2024
Boiler Room

Eastpak

SHOP

Eastpak's brand-new hard shell line is called Resist'r because it's ready to take a beating on the BHS (baggage handling system).

£329; endclothing.com

coolest menswear 2024
End

Versace

SHOP

Versace is at its best when it embraces its maximalist essence. So it's a yes to this punk jungle jacket we're planning to style in an Amy Winehouse-era Camden way (that's black denim, leather boots, a slim yet slouchy tee and a chain or five).

£1,340; brownsfashion.com

coolest menswear 2024
Browns

Fabergé x Beetlejuice Beetlejuice

SHOP

We've waited 36 years for a Beetlejuice sequel so, we say, celebrate its cinematic release properly! With a Beetlejuice popcorn bucket! Or, if you're a super fan, a white gold, emerald and diamond spiral lapel pin from the Beetlejuice Beetlejuice x Fabergé collection, designed in collaboration with Tim Burton and the film's costume designer, Colleen Atwood.

£8,160; faberge.com

coolest menswear 2024
Fabergé

Too Hot x Kappa

SHOP

Kappa has collaborated with London-based vintage experts Too Hot on a four-piece collection inspired by Jamaica's 1998 football shirt, just in time for Notting Hill Carnival.

£110; prodirectsport.com

coolest menswear 2024
ProDirect

Cherry Los Angeles (Mr Porter Exclusive)

SHOP

For those more MLB than Premier League, Cherry LA's only-on-Mr-P cotton-jersey shirt is surely just the thing you need in your life.

£330; mrporter.com

coolest menswear 2024
Mr Porter

Moss

SHOP

What with the ubiquity of corpcore and the rise of late 2000s-inspired trends, cardigans are set to be a huge focus for fashion this autumn. And Moss might just have the nicest price at under £100.

£99.95; moss.co.uk

coolest menswear 2024
Moss

AllSaints

SHOP

AllSaints focuses on the classics. Like good denim jeans – a product category the retailer has just relaunched!

Here's the main attraction.

£119; allsaints.com

coolest menswear 2024
AllSaints

Theory

SHOP

Theory takes the stress out of getting dressed. Case in point: its new-season hickory-coloured blazer crafted from a won't-wrinkle knit made to be carefully paired with the Zaine Pant or carelessly thrown atop any smart-casual ensemble you fancy.

£420; theory.com

coolest menswear 2024
Theory

Louis Vuitton

SHOP

Pharrell may've only been appointed creative director of LV menswear last year, but the multi-hyphenate has been in bed with the luxury brand for two decades now.

As part of his latest collection, he looks back to 2004 via the
Millionaire Sunglasses
– specs he designed for Louis V in partnership with his peer, Nigo.

£565; louisvuitton.com

coolest menswear 2024
Louis Vuitton

NN.07 X Slop

SHOP

For the second year running, Danish designer NN.07 has teamed up with fresh-produce periodical SLOP. It's to mark the release of 'The City' issue, and once again, it is very, very nice. Limited to 100 pieces, the Ollie work jacket – complete with an embroidered wild strawberries and flowers poking out of the pocket – is available online and in the Copenhagen flagship.

£250, nn07.com

best menswear
NN07

Red Wing

SHOP

Less Sheriff Woody cosplay, more really well made boots to actually ranch in.

Still, they'll work as a fashion statement if you'd like them to.

£329; redwinglondon.com

coolest menswear 2024
Red Wing Boots

Ksubi

SHOP

Cargo shorts with a slouchy, shrugging nineties attitude, courtesy of boisterous '99-born brand, Ksubi.

£150; ksubi.uk

coolest menswear 2024
Ksubi

Paul & Shark

SHOP

How does one make a plain tee smarter, chicer, more elegant, more capable of accruing compliments, more wedding friendly, more... well, just all round better, really, than the rest? They just add silk.

£215; paulandshark.com

coolest menswear 2024
Paul & Shark

Ev Bravado and Téla D’Amore x Basquiat x H&M

SHOP

Not just another Basquiat collaboration, but one we believe the late artist would genuinely get behind. Find out why right here.

£44.99; hm.com

coolest menswear 2024
h&m

House of Sunny

SHOP

It's time to fire your work backpack and welcome its replacement, this buttery soft vegan leather sling bag from House of Sunny.

£185; houseofsunny.com

coolest menswear 2024
House of Sunny

The North Face

SHOP

It always rains in Edinburgh. So, if you're heading to the city for Fringe (festival) this month, make sure you pack some The North Face.

Also good for: autumn hikes, winter shop runs, spring strolls.

£100; thenorthface.co.uk

coolest menswear 2024
The North Face

Edwin x Messy Weekend

SHOP

From the teams at six-year-old Copenhagen brand Messy Weekend and time-honoured Japanese label Edwin comes a range of sunglasses that are all unapologetically protagonist.

£95; messyweekend.co.uk

coolest menswear 2024
Messy Weekend

Apple

SHOP

Olympic skateboarder Yuto Horigome just made Apple AirPods the hottest accessory once more.

£169; johnlewis.com

coolest menswear 2024
John Lewis

Nike

SHOP

Are you a fan of...

i) Pixar's A Bug's Life?

ii) Thierry Mugler's SS97 Haute Couture 'Les Insects' collection?

iii) Cirque du Soleil?

iv) All of the above?

If you answered yes at any point then boy-oh-boy does Nike have some specs for you.

£409.99; nike.com

coolest menswear 2024
Nike

Timberland x Louis Vuitton

SHOP

How does one elevate a sartorial icon? With some Louis Vuitton monogram, of course.

£1,990; louisvuitton.com

coolest menswear 2024
Louis Vuitton

Progress Running Club x Universal Works

SHOP

Nottingham-based workwear brand Universal Works has entered the running club chat via Progress Running Club, a hot-right-now-but-actually-26-years-old outfit that's both a menswear label and a fitness/sporting club.

£50; universalworks.co.uk

coolest menswear 2024
Universal Works

Ferragamo

SHOP

Maximilian Davis' impression of retro prep for Ferragamo gets an A+ from us. The linen build, the ribbed v-neck, the knit collar... colour us obsessed.

£815; ferragamo.com

coolest menswear 2024
Ferragamo

MLB x Blackstock and Weber

SHOP

Manifestly, an embroidered Yankees logo is all that's needed to put a sporty, streetwear twist on a time-tested classic.

£315; blackstockandweber.com

a pair of black shoes
Blackstock and Weber

Spencer Badu

SHOP

A$AP Rocky just verified what we already knew: Spencer Badu's 'uniform polo' is the if-you-know-you-know piece of the year.

£259; spencerbadu.com

coolest menswear 2024
Spencer Badu

Rains

SHOP

Shade 'fire' ignites new energy into Rains' humble, functional Backpack Mini. Never before has it been such a red-hot statement.

£79; rains.com

coolest menswear 2024
rains

JW Anderson

SHOP

Easily irritated? We feel you. Here's a good sweat to wear when meeting new people (they can't say you didn't warn them).

£225; jwanderson.com

coolest menswear 2024
JW Anderson

Paige

SHOP

Where are we at, as a planet, with trousers? Baggy is so last year and skinny is too 2010s-coded. Flairs are definitely in but they're only good for the valiant. For everyone else, we're recommending Paige's happy medium chinos.

£245; paige.com

coolest menswear 2024
Paige

BDXY

SHOP

Luke Evans of The Hobbit and Beauty & The Beast (live-action remake) fame is giving his acting chops and vocal chords a breather as he builds up BDXY, his new sartorial label. Pack your summer gear into the brand's Seventies-inspired beach bag.

£90; bdxystudio.com

coolest menswear 2024
BDXY

Loewe

SHOP

Quite Winnie the Pooh thanks to its honey pot form, 100 Acre Wood hue, soft to the touch exterior and undeniable charm. A.A. Milne x Loewe official collaboration when? That's our question for the luxury house's creative director, Jonathan Anderson.

£2,250; mrporter.com

coolest menswear 2024
Mr Porter

Louis Vuitton

SHOP

Pharrell's Louis Vuitton western collection shines a spotlight on Black cowboys. Also: Native American communities. Here, some ranch-y tailored trousers are finished with turquoise blue rivets; many Native American tribes believe that the 'sky stone' brings strength, protection and more to its possessor.

£1,180; louisvuitton.com

coolest menswear 2024
Louis Vuitton

NUWO x Billionaire Boys Club

SHOP

NUWO x BBC arrives just a couple of weeks after the former's founder, Brent Faiyaz, hosted a pop-up in Paris, during fashion week, to celebrate the collaboration.

Our top pick? These cargo shorts that sees Faiyaz remix the noughties brand's famous camo print via the wordmark of his relatively new marque.

£225; bbcicecream.eu

coolest menswear 2024
Billionaire Boys Club

Thom Sweeney

SHOP

The silver lining to the – for lack of a better word – crappiest July, weather-wise, in recent memory is.... jacket shopping!

Thom Sweeney's taupe leather bomber, anybody?

£2,549; mytheresa.com

coolest menswear 2024
Mytheresa

Uniqlo

SHOP

And now something for when the sun, fingers crossed, makes itself available once more: an open collar Uniqlo shirt with Hokusai's iconic wave splashed all over it.

£12.90; uniqlo.com

coolest menswear 2024
UNIQLO

Dries Van Noten

SHOP

Dries Van Noten (the man) just showcased his final collection for Dries Van Noten (the brand) at Paris Fashion Week. This escapist silk shirt ISN'T part of that collection, but it IS one for the archives (once you've got your use out of it this summer, of course).

£945; mrporter.com

coolest menswear 2024
Mr Porter

Jaded London

SHOP

What else happened at PFW? Well, the Adidas Superstar made a grand comeback, some very buzzy celebs wore some very good clothes at the Louis Vuitton show and there was a lot of toxic shades of green.

Jaded London is ahead of the curve with this current season belt that's sure to be catnip for the noughties fiends.

£35; jadedldn.com

coolest menswear 2024
Jaded London

Bennett Winch

SHOP

Yes, this handmade in England number is helmet shaped, helmet inspired and designed by two actual wearers of helmets (racing drivers Harry Tincknell and Alex Lynn), but it needn't carry a helmet.

Like, name one person you know who uses their bowling bag to carry bowling balls.

£2,450; bennettwinch.com

coolest menswear 2024
Bennett Winch

Diesel

SHOP

Just when the Diesel talk goes flat, Glenn Martens (creative director) fizzes things up again. He's just appointed Damiano David – the first global male ambassador – as the Italian marque's first global male ambassador. Now, that's something worth chatting about – and so are the brand's new-season bootcut jeans.

£187; farfetch.com

coolest menswear 2024
Farfetch

Jacquemus

SHOP

Smooth chest, hairy vest – that's the deep summer look Simon Porte Jacquemus is pushing for with his latest fresh-off-the-runway collection.

€130; jacquemus.com

coolest menswear 2024
Jacquemus

Gucci

SHOP

Paul Mescal is doing a fantastic job at making us want a pair of the Gucci Horsebit 1953 loafers. With this advert, with this TikTok and, most recently, with this brief but impactful appearance at Milan Fashion Week.

£840; gucci.com

coolest menswear 2024
Gucci

Cos

SHOP

Black linen means you can wear the chicest colour-not-colour in the heat. Try it in a shirt with a grandad collar.

£75; cos.com

coolest menswear 2024
Cos

Labrum

SHOP

A Targaryan-coded statement shirt from Labrum that's bloody, fiery and fit for a king like you, your highness.

£375; brownsfashion.com

coolest menswear 2024
Browns

TwoJeys x Zara

SHOP

The three aesthetics in the saddle this summer are western, racer and pop punk. Spanish label TwoJeys' collaboration with high street mainstay Zara works at the intersection to deliver a collection that captures the zeitgeist.

£35.99; zara.com

coolest menswear 2024
Zara

Christiane Kubrick x JW Anderson

SHOP

Of course this Gen Alpha Jack has opted for playing his video game over scaling a mysterious beanstalk for an unforeseen adventure.

£325; jwanderson.com

coolest menswear 2024
JW Anderson

Seventh

SHOP

When we say “oversized jorts all summer”, we specifically mean these ones from Seventh, the South London marque that always delivers.

Catch us rocking them with New Era caps, white vests and Timberlands first before everything else in our wardrobes.

£260; seventhstores.com

coolest menswear 2024
Seventh

Oliver Brown

SHOP

Next Saturday marks 40 years since the original cinematic release of Indiana Jones and the Temple of Doom, and the moment the good doctor donned that stellar white dinner jacket. Oliver Brown is enticing us to observe the anniversary with this classic shawl lapel layer made from bamboo.

£695; oliverbrown.org.uk

coolest menswear 2024
Oliver Brown

CP Company x Robyn Lynch

SHOP

Early June is looking much colder and much, much damper than we'd like. Well, at least that's two excuses to pick-up one of Robyn Lynch's very nice upcycled C.P Company jackets.

£970; robynlynch.co.uk

coolest menswear 2024
Robyn Lynch

Little Tokyo Table Tennis

SHOP

Quite Animal Crossing.

We say, lean into it by pairing the cap with a long-sleeved striped tee, a pair of chino shorts, some laceless trainers and, if you're really committed, an insect net.

£35; doverstreetmarket.com

coolest menswear 2024
DSM

Veilance

SHOP

Neon looks good on you, Veilance. It really brings out the tidiness of your taped seam construction.

£220; arcteryx.com

coolest menswear 2024
Arc'teryx

Wimbledon x Polo Ralph Lauren

SHOP

A Wimbledon serve by a brand that never misses.

£260; coggles.com

coolest menswear 2024
Coggles

Reiss

SHOP

A groovy contrast trim does wonders for a black viscose satin long-sleever, as Reiss effectively demonstrates.

£148; reiss.com

coolest menswear 2024
Reiss

End x Adidas

SHOP

End and Adidas want you to dress like a trendy fisherman this summer.

Tbf, this tee is quite the catch.

£45; endclothing.com

coolest menswear 2024
End

AirFix x Avi-8

SHOP

An Avi-8 timepiece for the dad that refers to his claustrophobic basement as the 'hobby room'. (For context, this is part of a collaboration with a scale model company).

£283; avi-8.co.uk

coolest menswear 2024
Avi-8

The Resort Co

SHOP

Family holidays are often anything but relaxing, but it's still worth trying everything you can. Like investing in vacay clothes that'll induce a sense of serenity. A pair of linen trousers in a shade called 'eucalyptus' makes a good start.

£215; theresortco.com

coolest menswear 2024
The Resort Co

Wales Bonner x Adidas

SHOP

Grace Wales Bonner shines a spotlight on Iten, a curious town in Kenya famed for producing award-winning runners, with her latest collection for the Three Stripes.

Learn more about the collection here.

£85; adidas.co.uk

coolest menswear 2024
Adidas

Bottega Veneta

SHOP

A lil' Bottega number to instantly upgrade your every day 'fits. Choose between 'sea salt' (pictured), 'light graphite', 'black' and 'straw'.

£2,600; bottegaveneta.com

coolest menswear 2024
Bottega Veneta

Orlebar Brown

SHOP

Breakfast to beach to dinner to making the most of those all-inclusive cocktails. Call it your 24-hour shirt.

£495; orlebarbrown.com

coolest menswear 2024
Orlebar Brown

Story MFG

SHOP

Quirky enough to prove you're a leader; low-key enough to prove you're too cool to make too much of an effort.

£245; mrporter.com

coolest menswear 2024
Mr Porter

Ralph Lauren

SHOP

This is that easy, breezy, preppy, Pimm's-sipping garden party shirt that you need in your rotation. Courtesy of Ralph Lauren, naturally.

£149; ralphlauren.co.uk

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Polo Ralph Lauren

Star Wars x Uniqlo

SHOP

There's great pleasure to be found in embracing your inner fanboy. So: let the force be with you.

£19.90; uniqlo.com

coolest menswear 2024
UNIQLO

Skepta x Puma

SHOP

A Skepta line that's credibly Skepta. Nicely done, Puma.

£145; endclothing.com

coolest menswear 2024
End

CDLP

SHOP

Technically pyjama shorts. But pair with a fitted top, trainers, mid-calf socks and a trucker hat and you're onto something that the streets deserve to see.

£170; cdlp.com

coolest menswear 2024
CDLP

Tela Cruz

SHOP

Airport sweatpants for the Action Man kids (shade: 'forest night). From rising British marque Tela Cruz, as the puff screen print on the right leg will tell you.

£65; telacruz.com

coolest menswear 2024
Tela Cruz

Wax

SHOP

A maximalist jacket that sits just on the right side of wallpaper print from London brand Wax.

£175; waxlondon.com

coolest menswear 2024
Wax

Ariat

SHOP

Something to grab whilst line dancing. Or, quite simply, an uncomplicated way to add a little cowboy flair to your summer style.

£45; ariat.com

coolest menswear 2024
Ariat

Calvin Klein

SHOP

The star of the Micheal Ward Calvin Klein campaign – save for Micheal Ward himself, of course.

£100; calvinklein.co.uk

coolest menswear
Calvin Klein

JJJJound x A.P.C

SHOP

For short-stay staycays and long-haul getaways, we suggest checking out A.P.C's hotel merch-inspired collaboration with A.P.C.

£115; apcstore.co.uk

coolest menswear 2024
A.P.C

Beats

SHOP

In nineties and noughties kids shows, the coolest guys wore over-ear headphones (Hey Arnold! and The Boondocks instantly come to mind). Fast-forward a couple of decades later and Millennials and Gen-Zs are succumbing to nostalgia, understanding them as fashion accessories.

Sound like something you can get on-board with? The brand-new Beats Solo 4 – available in three very nice colourways – is our current recommendation.

£199; currys.co.uk

coolest menswear 2024
Beats

American Vintage

SHOP

The in-between weather of mid-May calls for light thermals in garden hues. Enter American Vintage's 'Docatown' jumper in a very Spring Bank Holiday shade of purple.

£150; americanvintage-store.com

coolest menswear 2024
American Vintage

NLE Choppa x FCTRY Lab

SHOP

Ducking 'ell, these are daffy! Quackers, even!

What... are they? A footwear project by Omar Bailey, former head of the Yeezy Adidas innovation lab, his business partner Abhishek Som, and rapper NLE Choppa, best worn with very baggy jeans.

£605; stockx.com

coolest menswear
StockX

Stone Island

SHOP

Festivals are often wetter than you'd like, so here's one way – a very on-trend way – to prepare for those mid-set downfalls.

£970; mytheresa.com

coolest menswear
Mytheresa

Weekday

SHOP

What from a distance looks like a clean, simple short-sleeved white shirt is a clean, simple short-sleeved white shirt but with a very unexpected, outfit-making texture. Nicely done, Weekday.

£39; weekday.com

coolest menswear 2024
Weekday

John Lobb

SHOP

You needn't be part of a members' club to look like you're part of a members' club. You could just go ahead and pick up a pair of John Lobb nubuck loafers and wear them with some freshly-pressed chinos, a striped shirt over a white vest, and a grey knit thrown over your shoulders.

£910; mrporter.com

coolest menswear 2024
Mr Porter

Our Legacy

SHOP

One of the best sunglasses of 2024. According to? Urm, well, us.

Check out the rest of our top picks right here.

£356; farfetch.com

coolest menswear
Farfetch

Comme Des Garçons Homme Plus

SHOP

The Comme Des Garçons Homme Plus double-decker derby – what some might call the darling of Men's SS24 fashion month – has finally arrived, and we genuinely can't wait to see how the card-carrying fashionheads style it.

Hear that, #menswear TikTokkers? New Style Challenge unlocked.

£1,915; ln-cc.com

coolest menswear 2024
LN-CC

Dior

SHOP

Dior's new-for-fall-2024 messenger bag serves late 2000s indie vibes with its khaki grained leather build.

'Gravity Leather', may we mention, a Kim Jones creation distinguishable by a blown-up Oblique pattern.

£2,250; dior.com

coolest menswear 2024
Dior

Casablanca

SHOP

This Casablanca serve for no other reason but that Challengers currently makes up a good chunk of our personality.

£826; farfetch.com

coolest menswear 2024
Farfetch

Skims

SHOP

Kim, consider us sold.

(The Kardashian has finally expanded Skims' menswear line to offer all the basics [in KimYe colours. Ah, nostalgia] at very good prices.)

£20; skims.com

coolest menswear 2024
Skims

Timex

SHOP

We're sucker for a Moonphase, and we're partial to a rose gold dial – so, yes, actually, we shall take this Timex, and perhaps you should consider following suit.

£130; timex.co.uk

coolest menswear 2024
Timex

Birkenstock

SHOP

What do you call a Birkenstock that's had a glow up? Shinjuku, apparently.

£190; birkenstock.com

coolest menswear 2024
Birkenstock

Nyrva

SHOP

Afrobeats star Asake recently did the western trend right with these Nyrva cowhide pants. (picture here.)

Mootiful.

$400; nyrva.us

coolest menswear 2024
Nyrva

Clarks Originals x Percival

SHOP

Everyone loves a Clarks Wallabee. Including Percival, it seems, as the British outfit recently launched its very own take on the menswear staple.

I'm sure you'll agree that the orange detail adds a zing.

£169; percivalclo.com

coolest menswear 2024
Percival

A$AP Rocky x Puma

SHOP

The racer boys are the moment according to Duke and Dexter and A$AP Rocky whose new Puma drop leans heavy on an F1 theme.

£170; puma.com

coolest menswear 2024
Puma

SAINT Mxxxxxx

SHOP

Saint Mxxxxxx tees are essentially elevated versions of those sold at the merch stall of your favourite rapper/rock band's concert.

This one's particularly fire.

£505; mrporter.com

coolest menswear 2024
Mr Porter

Kith x Tag Heuer

SHOP

Ronnie Fieg's first watch was a Tag Heuer F1 – a line launched in the eighties in response to the birth and popularity of Swatches.

Makes sense then that his first collaboration with the Swiss watchmaker via his brand Kith revives the fun collection of timepieces.

Check out our ranking of all ten colourways of the Kith x Tag Heuer collaboration.

£1,350; tagheuer.com

coolest menswear 2024
TAG Heuer

Golf Le Fleur

SHOP

Tyler, the Creator's fashion house is for the Asteroid City defenders and the Animal Crossing adults. And, really, anyone else that can get behind the rapper's quirky, winsome aesthetic.

$395; golflefleur.com

coolest menswear 2024
Golf Le Fleur

Endless Joy

SHOP

Sublime and uncanny, 'Haunted by an Owl' by Endless Joy – Stevie & Alexandra Anderson's art project-cum-fashion label – gets the onlookers thinking.

£395; endclothing.com

coolest menswear 2024
End

Ferragamo

SHOP

Loewe has been the hottest brand for sunnies for quite a while now, but this year, Ferragamo is giving it a run for its money.

Its heavyweight champion? These chic as mink, mean af oval-shaped goggles.

£340;ferragamo.com

coolest menswear 2024
Ferragamo

Broken Planet

SHOP

For its latest drop, Broken Planet has imagined what Han Solo would wear if he was a streetwear kid that listened to Travis Scott.

In other words, the youthful marque has gone all space western, and we dig it.

£100; brokenplanet.com

coolest menswear 2024
Broken Planet

New Amsterdam Surf Association

SHOP

A one-to-watch surf label doing oversized suits to make you feel like a boss? Wavey.

€250; newamsterdamsurf.com

coolest menswear 2024
New Amsterdam Surf Association

All Saints

SHOP

Some genius over at All Saints merged leopard print with paisley to give you a safe yet sexy way to feel involved in the leopard print renaissance.

£119; allsaints.com

coolest menswear 2024
All Saints

Santoni

SHOP

No one wants to be wearing the most boring shoes at the wedding. Here, Santoni makes the black leather lace-up a genuine delight to look at and wear. Breathable, too.

£1,580; santonishoes.com

coolest menswear 2024
Santoni

Tod's

SHOP

Orrrrr, if you're feeling up to it, you could always opt for a vibrant loafer. From Tod's, of course. This particular slip-on is limited edition – unveiled at Venice Biennale as it was inspired by the Italian city.

£540;tods.com

coolest menswear 2024
Santoni

Gobi Cashmere

SHOP

Over at Gobi Cashmere (where almost everything is made from the fine namesake fabric), the bomber jacket is in its quiet luxury era.

£299; gobicashmere.com

coolest menswear 2024
Gobi Cashmere

66°North

SHOP

The energy is that gorpcore dad that actually gets stuck in at the kids climbing wall party who all the other dads secretly want to be.

£215; mrporter.com

coolest menswear 2024
Mr Porter

Cambridge Satchel

SHOP

Cambridge Satchel (formerly The Cambridge Satchel Co.) has just launched The Long Satchel, which is shaped like a bourbon so looks best in shade 'biscuit'.

You can't dip it in your flat white, but we do recommend pairing it with shades of coffee and mocha to do up a timeless neutral prep moment.

£195; cambridgesatchel.com

coolest menswear 2024
Cambridge Satchel

Loewe

SHOP

Challengers is out now! A film about a tennis-playing throuple starring Zendaya, Mike Faist and Josh O'Connor, with costumes by Jonathan Anderson.

John F. Kennedy Jr. was a major source of inspo for Anderson whilst working on the Luca Guadagnino film – the Northern Irish trendsetter even incorporated the late American attorney's iconic 'I TOLD YA' tee into the flick, which you can now buy a super-luxe version of from Loewe (the Spanish maison that Anderson heads up).

£225; loewe.com

coolest menswear 2024
Loewe

Acqua Di Parma Incense Eau De Parfum

SHOP

Designed in collaboration with Central Saint Martins grad Ellen Huynh, this unisex scent from Acqua di Parma is a warm, woody and spicy mixture that takes inspiration from olibanum crystals – otherwise known as Frankincense. In the glare of the desert sun, the crystal’s natural prisms scatter light in a range of colours and shades across the sand – and it’s that sense of beautiful harmony that the Italian marque pulled on for its newest entry into the Signatures of the Sun collection.

£250; selfridges.com

best menswear
Selfridge's

JW Anderson x Uniqlo

SHOP

More (affordable) Anderson.

The designer's SS24 line for Uniqlo looks like the kind of laidback clobber an artist might wear in their studio – pieces like this workwear-inspired cotton jacket that the Japanese marque recommends rocking with these shorts.

£69.90; uniqlo.com

coolest menswear 2024
UNIQLO

Louis Vuitton

SHOP

Pharrell's LV Men's Pre-Fall 24 collection – his second collection for the Parisian label which previewed in Hong Kong last November – has arrived in port, and our attention is on this charming peacoat blazer that Charles Melton wore to the Independent Spirit Awards a couple of months back.

So handsome (both the layer and Melton).

£2,630; louisvuitton.com

coolest menswear 2024
Louis Vuitton

Verdy x Swatch

SHOP

Verdy's greatly desired 'Girls Don't Cry' wordmark comes to a transparent biosourced watch as part of the Japanese desginer's collaboration with Swatch.

And, clearly, the hypesters are yet to be alerted about this as the less-than-ninety-quid timepiece is still in stock.

£86; swatch.com

coolest menswear 2024
Swatch

Paul and Shark

SHOP

An Eiffel Tower-inspired gradient gives Paul and Shark's Econyl bomber (a recycled fabric) a reason to stand tall.

£725; paulandshark.com

coolest menswear 2024
Paul and Shark

Brunello Cuccinelli

SHOP

For dips in the pool, trips to the spa and endless days in a chaise.

£390; mrporter.com

coolest menswear 2024
Mr Porter

Duke and Dexter

SHOP

Brixton-based marque Duke and Dexter steps up a gear by releasing apparel.

Into it? We suggest you act fast, it might be gone in 60 seconds.

£160; dukeanddexter.com

coolest menswear 2024
Duke and Dexter

Metallica x Represent

SHOP

Just in time for summer, a small Metallica motif affords this Represent vest a high dose of heavy metal attitude.

£90; representclo.com

coolest menswear 2024
Represent

Billionaire Boys Club

SHOP

Inspired by the hobby of fishing, the BBC Catch and Reel Blouson will shield you from that riverside chill.

£325; bbcicecream.eu

coolest menswear 2024
Billionaire Boys Club

Blake Mill

SHOP

Manchester's Blake Mill salutes one of its home's greatest talents, L.S. Lowry, by bringing touches of his idiosyncratic art style to an otherwise simple white sateen button-up.

£115; blakemill.co.uk

coolest menswear 2024
Blake Mill

Glass Cypress

SHOP

This IS Texas. Specifically, Houston.

It's from Glass Cypress, an eight-year-old label founded by brothers Saber and Samee Ahmed that's just dropped on the London scene via Browns.

Silk and embroidered, it might just have to be our designated snazzy shirt of summer '24.

£555; brownsfashion.com

coolest menswear 2024
Browns

Rado

SHOP

Speaking of snazzy bits for the warmer months, how about the True Square Open Heart in – we'd say 'wait for it' or 'drum roll please' but it's probably already caught your eye – turquoise?!

Statement, yes, but this is one for the watch fiends who are looking for something out-there add to their current rotation.

£2,950; rado.com

coolest menswear 2024
Rado

YMC x Cubitts

SHOP

The sun teased its big comeback this week, and we all got a little too excited: stripping off, opting for 'iced' over 'hot', making use of that little bit of SPF left over from last year.

But something was missing. A new pair of shades! Luckily, YMC has us covered (our eyes, specifically) with its just-dropped, very hot collab with eyewear experts Cubitts.

£150; youmustcreate.com

coolest menswear 2024
YMC

Katie Scott x Sunspel

SHOP

Some say the nicest white tees come from Sunspel. We must say: they're definitely up there.

Here, London-based artist Katie Scott shows the Supima cotton wardrobe staple some love via a botanical keepsake.

£110; sunspel.com

coolest menswear 2024
Sunspel

Cos Atelier

SHOP

Cos (Atelier SS24) brings new meaning to the term 'shabby chic' with these crinkle trousers that we would definitely recommend styling with the matching shirt.

£225; cos.com

coolest menswear 2024
Cos

Rokh x H&M

SHOP

H&M's latest collab with a high-fashion label has arrived, which, ICYMI, is with Rokh, a London-based outfit established by Seoul-born designer Rok Hwang.

His vibe? Luxury with a twist. See this leather blazer? It's got functioning buttons running all the way down the back.

£379.99; hm.com

coolest menswear 2024
h&m

Jamais Vu

SHOP

'Coolness is currency', is all the excuse we need to rock outlandish apparel and flex pieces from Canadian-Nigerian jewellery designer Dixon Fasola.

£250; jamaisvu.online

coolest menswear 2024
Jamais Vu

Pull & Bear

SHOP

Last year's summer fling (jorts) is back in our DMs, wooing us into a round two. Here we go again.

£29.99; pullandbear.com

coolest menswear 2024
Pull and Bear

Bape x Globe Trotter

SHOP

Y2K: go big or stay (at) home.

£2,295; globe-trotter.com

coolest menswear 2024
Globe Trotter

Verdy x Kenzo

SHOP

Recognise that sans-serif font? No, it's not from Wonka, but a trademark of Verdy's streetwear label Girls Don't Cry.

Of course, it arises from an official collaboration between the Japanese multi-hyphenate and Nigo's Kenzo – an alliance first unveiled at Paris Fashion Week last summer.

£300; kenzo.com

coolest menswear 2024
KENZO

The North Face

SHOP

Gorpcore isn't going anywhere. Which means, yes, you should definitely invest in this new-season candy-coloured, serotonin-boosting TNF jacket to use as a shield against those inevitable April showers.

£315; thenorthface.co.uk

coolest menswear 2024
The North Face

Granny Takes A Trip

SHOP

Granny Takes A Trip, the trippy, glam-rock boutique that had sixties and seventies London in a chokehold (it counted the likes of Jimi Hendrix and The Beatles as customers) has been revived for the first time ever. But don't go looking for it on Kings Road; this time round, the store will exclusively do business on granny.london.

Here is our top pick from its first edit – a trucker that nods to the brand's heritage through its use of patten and colour, but also ushers in its new era with its contemporary silhouette and padded construction.

£995; granny.london

coolest menswear 2024
Granny Takes A Trip

Kartik Research (Part of Mr Porter’s 'Made With Craft' Edit)

SHOP

The seventies print renaissance is also sponsored by Kartik Research (formally Karu Research), the New Dehli-based label that's currently at the forefront of Mr Porter's 'Made With Craft' edit designed to celebrate true artisanal craftsmanship.

£375; mrporter.com

coolest menswear 2024
Mr Porter

Mango designed by Boglioli

SHOP

Mango designed by Boglioli Drop One was exclusively blazer-focused.

Mango designed by Boglioli Drop Two is a complete capsule wardrobe, meaning head-to-toe affordable quiet luxury, if you want it.

£119.99; mango.com

coolest menswear 2024
Mango

Zegna

SHOP

From Zegna's sustainable Oasi Lino collection comes this vest crafted from 100% traceable European-grown linen that's so simple and so timeless, but also so singular, and so very right now.

£1,955; zegna.com

coolest menswear 2024
Zegna

P&Co

SHOP

A very profound, edifying film about a young racing star finding fulfilment outside of his career once taught us that life is a highway.

With P&Co's new Route 66-esque collection, you can kit yourself out in all the bits you need to ride it all night long.

£160; pand.co

coolest menswear 2024
P&Co

About Blank

SHOP

British guys do preppy knitwear best. Wear it best and make it best.

£145; about---blank.com

coolest menswear 2024
About Blank

Oakley

SHOP

With such an abundance of Oakley sunglasses on the market, it's difficult to decide which ones to cop – especially if the only purpose you require them to serve is Fashion Statement.

Hence, we're here to let you know that the brand is currently pushing these very DC super hero specs they call the Latch Panel. Mbappé stars in the campaign.

£174; thehipstore.co.uk

coolest menswear 2024
Oakley

Duke and Dexter

SHOP

Slipping into something smart just got easier thanks to Duke and Dexter.

£240; dukeanddexter.com

coolest menswear 2024
Duke and Dexter

Omega x Swatch

SHOP

Mere days after the world (at least, London) went mad for the Snoopy MoonSwatch, Omega and Swatch went, “go on then – have it in black”.

The Swatch Group, our bank account would like a word...

£455; stockx.com

coolest menswear 2024
Swatch

Birkenstock 1774

SHOP

This ain't Texas, it's the Arizona. Still, it issues the right Wild, Wild West vibes to stay on trend this summer.

£350; luisaviaroma.com

coolest menswear 2024
Luisaviaroma

JW Anderson

SHOP

The very wearable version of those moulded clay clothes that came down the JW Anderson runway at London Fashion Week SS24.

£165; jwanderson.com

coolest menswear 2024
JW Anderson

Always Do What You Should Do

SHOP

TikTok is crowning Always Do What You Do – a London-based skate label you might've heard of, especially if you're into your sneakers since it recently partnered with Adidas on a Superstar – the most exciting streetwear label of the moment.

£100; doverstreetmarket.com

coolest menswear 2024
Dover Street Market

MM6 Maison Margiela x Supreme

SHOP

On the topic of streetwear bests, the MM6 Maison Margiela x Supreme is an early-ish contender for best streetwear collaboration of the year. This rather uncanny graphic tee is our favourite piece from the hypey high-fashion drop.

£198; stockx.com

coolest menswear 2024
StockX

Stüssy

SHOP

Pull off Stüssy's Big Ol' Jeans in this new-for-the-season dark brown coated cotton and people will be sure to look, point, turn to a companion and say, "you can't teach that".

£175; stussy.com

coolest menswear 2024
Stüssy

Massimo Osti Studio

SHOP

A nice, handy bit of kit that looks ready to survive Doomsday.

And considering it's made from regenerated nylon, it likely will.

£487; massimoosti.com

coolest menswear 2024
Massimo Osti

Fear of God Athletics (FOG x Adidas)

SHOP

Pale yellow: a neutral much less obvious, much less ubiquitous, than camel, ecru and taupe, but one that's just as versatile as all three mentioned.

Find a lot of it in... the latest Fear of God Athletics drop.

£250; adidas.co.uk

coolest menswear 2024
Adidas

Herno

SHOP

These days, it's hard to figure out what the dress code truly calls for. So it's essential to have some layers in your sartorial arsenal that are capable of instantly elevating any ensemble.

We make this point because we really like this new Herno shacket.

£655; mrporter.com

coolest menswear 2024
Mr Porter

H&M Move

SHOP

April is much colder than we'd like it to be. Luckily, H&M Move – the sporty facet of the high street pillar – has a solution to keeping us warm in a we're-way-past-summer way. Introducing its Midlayer Fleece Top.

£37.99; hm.com

coolest menswear 2024
h&m

Peanuts x Omega x Swatch

SHOP

The concept is kinda iconic and so is the execution.

Discover where the Snoopy MoonSwatch ranks in our worst-to-best list of Omega x Swatch watches.

£550; stockx.com

coolest menswear 2024
Swatch

DSM x Thundercat

SHOP

When done properly, music merch can be very chic.

Here's a great example.

£95; doverstreetmarket.com

coolest menswear 2024
Dover Street Market

Simone Rocha

SHOP

Should you fancy some loafers just different enough to pep up a workaday 'fit, Simone Rocha has sprinkled some sizeable ones with a handful of pearls.

£799; brownsfashion.com

coolest menswear 2024
Browns

Dior

SHOP

Kim Jones has spoken: neon polo shirts are in.

For the Dior SS24 show, the British designer positioned them under suits, over shirts, with matching cardis and clashing leopard print shorts. Now they're available online and in-store, it's time for the rest of us to take on the styling challenge.

£590; dior.com

coolest menswear 2024
Dior

Tyler, the Creator x Louis Vuitton

SHOP

Tyler, the Creator has brought his trademark winsome aesthetic to LV via long-time bud, Pharrell Williams.

As expected, he remixes the fashion house's usual best-sellers – the Keepall Bandoulière 50 and the Horizon 55 to name just two – but he also introduces novel bits like this itsy-bitsy golf bag you wear across the body or over the shoulder.

£2,490; louisvuitton.com

coolest menswear 2024
Louis Vuitton

Reiss

SHOP

It's old-money aesthetic sans extortionate price tag.

£348; reiss.com

coolest menswear 2024
Reiss

Levi's

SHOP

Bootcut is back and sexier than ever.

Don't believe us? Just ask Donald Glover who squeezed himself into some tailored vintage 517s for his part in Amazon's Mr. and Mrs. Smith.

£110; levi.com

coolest menswear 2024
Levi's

Longines

SHOP

Last year, Longines introduced a GMT version of the Hydroconquest. The watch community was wooed, although they had one piece of feedback: 'give us the option to go bigger'.

And so, it has. Please welcome the Hydroconquest GMT 43mm, the younger, bigger brother of the Hydroconquest GMT 41mm.

£2,800; chisholmhunter.co.uk

coolest menswear 2024
Chisholm Hunter

Mother

SHOP

One way to go a little yeehaw this spring without going full-on Sheriff Woody.

£115; motherdenim.com

coolest menswear 2024
Mother

Alpha Industries

SHOP

Explore Alpha Industries beyond its A-lister-approved bomber jackets and you'll discover a ton of wardrobe heroes, like these tailored wool trousers.

£239; endclothing.com

coolest menswear 2024
Alpha Industries

Paul and Shark

SHOP

Not just pretty but practical, too.

You see, that's not just any ol' suede, it's Aqualeather – a water and dust-repellent suede. And that's not just any ol' cotton, it's a super-soft and lightweight cotton-cashmere knit.

£785; paulandshark.com

coolest menswear 2024
Paul and Shark

Les Benjamins

SHOP

We feel like Milena Canonero, go-to costume designer of Wes Anderson, would be just as fond of these Les Benjamins shorts as we are.

Like, tell us these aren't giving Asteroid City.

£474; farfetch.com

coolest menswear 2024
Farfetch

Ugg

SHOP

Ugg takes the gardening grandad staple – the khaki, textured good-for-outdoors slipper – and makes it fashion. Cosy, too.

£100; ugg.com

coolest menswear 2024
Ugg

Maison Mihara Yasuhiro

SHOP

Let MMY do the layering for you with this illusion of a t-shirt.

(Yes, it's all attached.)

£563; farfetch.com

coolest menswear 2024
Farfetch

Gucci

SHOP

Unlike his predecessor, Sabato de Sarno – current creative director of Gucci – comprehends that it's entirely possible to circumvent kitschness when doing retro glamour.

£2,200; gucci.com

coolest menswear 2024
Gucci

Bianca Saunders

SHOP

Not a pathway into Tron but a glitchy statement piece from the mind of British trailblazer Bianca Saunders.

£515; brownsfashion.com

coolest menswear 2024
Browns

Nili Lotan

SHOP

It's almost been two years since Israeli-American designer Nili Lotan announced an eponymous menswear line, and, IOO, the collections grow stronger with every season. Here's our top pick from the current one: a charcoal zip-up cardi that's ready to be depended on all spring long.

£850; mrporter.com

coolest menswear 2024
Mr Porter

Grenson

SHOP

A wide band, beige suede loafer fit for all generations, from a British shoemaker that's been trusted by the nation for over a century and a half.

£325; grenson.com

coolest menswear 2024
Grenson

Canada Goose

SHOP

With the irony of the bourgeoisie's adoption of the blue-collar silhouette aside, there's little to loathe and a lot to love about a well-made, good-for-all-seasons chore jacket – especially those that emerge from Canada Goose.

£675; canadagoose.com

coolest menswear 2024
Canada Goose

Casablanca

SHOP

The Euros '24 spell a blockcore summer, so here's a high fashion way to survive it.

£325; mrporter.com

coolest menswear 2024
Mr Porter

Vuori

SHOP

A friendly reminder that Vuori, the athleticwear brand that actually caters to the wants and needs of fitness buffs, also does some smarter bits.

New in on the Californian label's not-for-the-gym side of its apparel line is this super soft, super light camp collar shirt that's all up for a night out on the town.

£100; vuoriclothing.co.uk

coolest menswear 2024
Vuori

Omega

SHOP

Despite showing up on the wrist of one Mr Daniel Craig last November, Omega only just recently dropped this white-hot white dial Speedmaster, which you can now get from Beaverbrooks.

£7,600; beaverbrooks.co.uk

coolest menswear 2024
Omega

Blauer

SHOP

Blauer's best new biker jacket is fully charged with the high-octane attitude of the motorsport scene's in-crowd.

£688; blauerusa.com

coolest menswear 2024
Blauer

Cos

SHOP

For the modern-day hippies (so, the Tame Impala crowd), and those who aspire to be as chill as them.

£25; cos.com

coolest menswear 2024
Cos

H2 (Heron Preston x H&M)

SHOP

Heron Preston design at pocket-friendly prices.

H&M doing the lord's work as usual.

£84.99; hm.com

best trainers 2024
h&m

Audemars Piguet

SHOP

The very first watch crafted from 'sand gold', AP's novel 18k gold alloy containing copper and palladium inspired by dunes. Earthbound ones, for a change.

Price on request; audemarspiguet.com

best trainers 2024
Audemars Piguet

RRR123

SHOP

Every few years or so, a luxury casualwear label comes along and makes its graphic tees the moment.

Up next, RRR123, brainchild of musician turned designer, Rivington Starchild.

£430; mrporter.com

best trainers 2024
Mr Porter

Percival

SHOP

Percival captures the colours of a spring sunrise in the British countryside in this neatly structured knit shirt, which also comes in lime ombre.

£149; percivalclo.com

best trainers 2024
Percival

Mnml

SHOP

If Pharrell Williams and Cowboy Carter have their way, everyone will be wearing Western-vibe flares by the end of the year.

Affordable American marque Mnml is here to aid the in-the-know on their mission to get to the front of the bandwagon.

£61; mnml.la

coolest menswear 2024
Mnml

Moss

SHOP

A creamy, dreamy bouclé jumper to match your interior design-savvy friend/family member's cloud-like abode.

£69.95; moss.co.uk

best trainers 2024
Moss

Carl Friedrik

SHOP

Holidays are much funner when you've got a load of sure-fire 'fits lined-up; thus, the bigger the suitcase the better.

Enter the Trunk, the Double Big Mac of suitcases by the Nobu of luggage, Carl Friedrik.

£595; carlfriedrik.com

best trainers 2024
Carl Freidrik

G.H. Bass

SHOP

A Weejun Larson done up in a green dark enough to take the job of your well-worn black pair.

£253; farfetch.com

best trainers 2024
G.H. Bass & Co.

Diesel Loves Lee

SHOP

Two competitors have put aside their differences to tackle overproduction, and serve us with some very nice jeans, like these
ones distinguishable by their needle-stitched side seams.

£315; lee.com

best trainers 2024
Lee

The Frankie Shop

SHOP

A lightly-distressed full-grain leather layer capable of giving anyone, even the church boys, some steely edge.

£630; mrporter.com

coolest menswear 2024
The Frankie Shop

Wales Bonner

SHOP

Leopard print, back again.

Miraculously, Wales Bonner makes the recycled trend not just bearable, not just wearable, but genuinely exciting.

£250; mrporter.com

coolest menswear 2024
Mr Porter

Pangaia

SHOP

In case you haven't checked out Pangaia since the pandemic, the sustainable label of loungewear origins has branched out into formalwear.

And as this tidy, tailored black blazer proves, it's doing it properly.

£205; pangaia.com

coolest menswear 2024
Pangaia

Arc'teryx

SHOP

The trusty Arc'teryx Atom Hoodie, now in a rather regal, very modish shade of purple.

Check it out online, or in the Canadian marque's new store in Covent Garden where you can also have all your old
archaeopteryx-adorned pieces washed and repaired for free!

£260; arcteryx.com

coolest menswear 2024
Arc'teryx

Nigel Cabourn x Sunspel

SHOP

With a wonky chest pocket, a contrast sleeve pocket and a distinctly relaxed fit, beloved British designer Nigel Cabourn, in collaboration with Sunspel, makes this striped tee different enough from your others. And, therefore, worth a purchase.

£125; sunspel.com

coolest menswear 2024
Sunspel

Dune x Hamilton

SHOP

The bona fide kids get Paul Atreides Funko Pops whilst the big kids get Freman-inspired Hamilton Edge watches.

Collectively, we are – thanks to Denis Villeneuve – Children of Dune.

£2,235; goldsmiths.co.uk

coolest menswear 2024
Hamilton

T.M. Lewin

SHOP

T.M. Lewin's refreshingly spartan rugby – which is currently in our cart in two different colours – has forced us to reflect on how over-embellished much of the modern ones are.

£80; tmlewin.co.uk

coolest menswear 2024
T.M. Lewin

Orlebar Brown

SHOP

These OB trousers + a white tee + some white trainers = off-duty springtime style done correctly.

£295; orlebarbrown.com

coolest menswear 2024
Orlebar Brown

Moose Knuckles

SHOP

It's March, so you really want to retire the big winter coat. But you also don't want to get hypothermia. Allow Moose Knuckles' teddy-bear-level-cosy Bunny be the answer.

£395; mooseknucklescanada.com

coolest menswear 2024
Moose Knuckles

Birkenstock

SHOP

If your style falls into the intersection between dadcore and utilitarian chic, Birkenstock have a brand-new shoe for you.

£149; endclothing.com

coolest menswear 2024
End

Mastermind x Baracuta

SHOP

Nineties-born Japanese streetwear brand Mastermind gets its hand on the sartorial symbol of British skinhead subculture and elevates it in subtle, respectful ways.

£585; baracuta.com

coolest menswear 2024
Baracuta

Arket

SHOP

A cosy, long-sleeved pocket knit in a comforting colour – introverts, this one's for you.

£87; arket.com

coolest menswear 2024
Arket

Studio Ghibli x Seiko

SHOP

Fun watches aren't always super eccentric. Sometimes, the fun lies within the nuances – take this Seiko Presage subtly bedecked with a if-you-know-you-know emblem from Studio Ghibli cult classic Nausicaä of the Valley of the Wind, for example.

£1,540; jurawatches.co.uk

coolest menswear 2024
Jura Watches

Nocta

SHOP

Drake's Nike sub-label just dropped its first collection of 2024, and we're absolutely going to need this neutral-toned, swoosh-adorned perforated baseball cap for our springtime runs. And you might just need it too.

£29; endclothing.com

coolest menswear 2024
End

Nike x Jacquemus

SHOP

Jacquemus' latest launch is also Nike-engineered.

The acclaimed French fashion house gets a big tick from us by elevating the humble Nike jogger via umpteen Swoosh-shaped incisions.

€175; jacquemus.com

coolest menswear 2024
Jacquemus

Veilance

SHOP

A Veilance blazer is a blazer for the guys that don't really like wearing blazers.

Truly, it's a really, really smart rain jacket you can wear to weddings and still be considered stylish.

£450; arcteryx.com

coolest menswear 2024
Arc'teryx

Loro Piana

SHOP

What is 'living the high life' if it isn't living in dégradé cashmere-fleece sweatpants made by Loro Piana?

(That's a rhetorical question.)

£4,495; mrporter.com

coolest menswear 2024
Mr Porter

The North Face

SHOP

In 1991, professional extreme skier Scot Schmidt launched a collection with The North Face named Steep Tech. It's purpose? Bring skiwear to the city.

33 years later, the outdoorswear giant has 'remastered' some of its greatest hits, including this very nice, very cool bomber.

£450; thenorthface.co.uk

coolest menswear 2024
The North Face

Pop Trading Company

SHOP

It's a Sega Master System and Findus crispy pancakes throwback for some and a Stranger Things throwback for others. Either way, it's a throwback we recommend throwing into your current tee rotation.

£79; poptradingcompany.com

coolest menswear 2024
Pop Trading Company

Universal Works

SHOP

A double pleat, a loose, straight-leg shape and a tapered ankle work together to spin a wardrobe basic, the khaki green chino, into a wardrobe hero.

£149; endclothing.com

coolest menswear 2024
End

J Lindeberg

SHOP

Barbie – the film and, by extension, the doll – is still a regular point of discussion. And Ryan Gosling is preparing to renew its occupancy in universal chatter with a performance of 'I'm Just Ken' at the 96th Academy Awards.

What does that mean for fashion people? It means bright pink for a few months more, so here's an easy way to feel involved.

£150; jlindeberg.com

coolest menswear 2024
J Lindeberg

The James Brand

SHOP

The name's The James Brand, and its mission is to deliver a killer way to carry your earnings.

£130; thejamesbrand.eu

coolest menswear 2024
The James Brand

Golf Le Fleur

SHOP

Tyler, the Creator has been announced as the first creative to officially collaborate with Pharrell-era Louis Vuitton.

Here's hoping this moment brings more eyes to his very own sartorial venture, Golf Le Fleur, which, FYI, just released this superbly peculiar sport coat which comes in cream and mint.

$1,050; golflefleur.com

coolest menswear 2024
Golf Le Fleur

Tate x Uniqlo

SHOP

Nicholas Monroe's calming screenprint 'Boats' (1973) made wearable. You can thank Uniqlo x Tate for that.

£19.90; uniqlo.com

coolest menswear 2024
UNIQLO

Vivienne Westwood

SHOP

The Apple Vision Pro is the latest Apple accessory that techy fashionheads feel like they absolutely must have to keep up with the times.

With these just-released Vivienne Westwood sunnies you can get the look without having to submit to mixed reality, and without having to fork out thousands of pounds.

£295; viviennewestwood.com

coolest menswear 2024
Vivienne Westwood

The Row

SHOP

Of course The Row has come up with a super-luxe substitute for baggy jeans: oversized blue corduroys.

Sure, the price is a little steep, but you do have to think, you will be wearing these practically every day for the foreseeable future.

£1,200; therow.com

coolest menswear 2024
Herno

Bob Marley x Admiral

SHOP

Bob Marley's tracksuits were a thing. Or should we say are a thing since we're still all obsessing over them. To quench a thirst – and to celebrate the cinematic release of Bob Marley: One Love – Admiral has launched a line inspired by the lounge 'fits of the late, great Jamaican.

£70; prodirectsport.com

coolest menswear 2024
Admiral

Paul & Shark

SHOP

A polo of a more traditional shape than the one above, but one that's still just as fun thanks to a gradient print that indulges our Frutiger Aero nostalgia.