The World's Newest, Coolest Menswear You Need (This Week)

coolest menswear 2024
The Best Menswear in the World (This Week)Zara/Louis Vuitton

Our edit of the latest must-have clothes and accessories this week.

Louis Vuitton

SHOP

Barn jackets are the in thing, and if you're not doing Carhartt or Barbour, keep it Miu Miu or Louis.

£2,050; louisvuitton.com

coolest menswear 2024
Louis Vuitton

Last week (and beyond)... Berghaus

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In the campaign for Berghaus' Icons collection, the brand reintroduces the Trango Jacket via one of its early advocates: Liam Gallagher. You'll see he wears it just as well as he did in the nineties.

£400; berghaus.com

coolest menswear 2024
Berghaus

Gallery Dept x Ugg

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Gallery Dept – the brainchild of LA-based artist Josué Thomas – gives Ugg's classic footwear silhouettes a shake-up for a second consecutive year. And this time, sustainability is at the centre of the collection: these Tasmans, for example, are crafted from recycled canvas bags.

£390; ugg.com

coolest menswear 2024
Ugg

Dirty London

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Whilst acid wash jeans still carry connotations of mistakes made in the early '10s, acid wash velour feels very fresh, very right now.

This particular pair of trousers arise from Juice Couture's new menswear label, Dirty London.

£230; dirtylondon.co.uk

coolest menswear 2024
Dirty London

Sims Wear

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For channelling Fred Rogers in a 2024 way. Just add a good tie, a crisp white shirt and some chinos.

£185; simswear.com

coolest menswear 2024
Sims Wear

Engineered Garments x Hamilton

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Military-inspired fashion marque Engineered Garments has taken 1999 Hamilton Khaki Field Titaniums – a go-to watch for soldiers past and present – and shrunk them from 38mm to 36mm.

The result is a wrist accessory worth going to war for.

£1,070; hamiltonwatch.com

coolest menswear 2024
Hamilton

ThruDark

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A pirate-inspired tee that's actually ready for adventures. It's comfortable, created to last and – best bit! – complete with underarm vents.

£65; thrudark.com

coolest menswear 2024
Thrudark

Sunspel x Nigel Cabourn

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Swap out a tee for this oversized, lounge-y, “undyed” roll-neck to suit smart-casual occasions (birthdays, dinner dates, important work meetings and the like).

£195; sunspel.com

coolest menswear 2024
Sunspel

Santoni

SHOP

Hiking high-tops cushy enough to wear all day long. In other words: these boots are made for walking, and that's just what they'll do.

£710; santonishoes.com

coolest menswear 2024
Santoni

Billionaire Boys Club

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BBC's latest puffer is reflective. Yes because it seemingly considers the polar ice caps. Yes because it reflects light back to its source.

£320; bbcicecream.eu

coolest menswear 2024
Billionaire Boys Club

Tom Wood

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You needn't have your ear pierced to rock this sterling silver cuff from Tom Wood. It just slots on, instantly affording you a neo-rock aura.

£139; tomwoodproject.com

coolest menswear 2024
TOM WOOD

Lewis Hamilton x Dior

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To hone in on the flashier pieces of the Lewis Hamilton x Dior collection is to ignore the finest apparel. Like, for example, these lovely canvas loose-fit trousers that are sure to marry well with your collection of graphic tees.

£1,250; dior.com

coolest menswear 2024
Dior

JW Anderson x Uniqlo

SHOP

Affordable Jonathan Anderson designs once more! For AW24, the Irish designer has gone big on the farmhouse vibes for his collaboration with Uniqlo: there are knits that are sheep-y in textile and colour, Folklore flannels, quilted jackets that shout “I own a shotgun” and super cute, homely (we use that adjective because tea cosies come to mind) beanies.

£19.90; uniqlo.com

coolest menswear 2024
UNIQLO

Angelo Baque x Champion

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It’s a beautiful thing to see Angelo Baque (founder of Awake NY) use his collab with Champion to show champion (hehe) his Ecuadorian ancestors. By way of latin American graphics, he brings literal and figurative colour to these open-bottom lounge pants.

£120; championstore.com

coolest menswear 2024
Champion

Mango

SHOP

Alpaca fabric gives the v-neck polo the audacity to appear in Mango's autumn/winter collection. We rate that kind of energy.

£89.99; mango.com

coolest menswear 2024
Mango

Louis Vuitton

SHOP

For days when you want to feel like a noughties celeb running around Hollywood whilst being followed by the paparazzi, you’re going to need: a) an oversized jersey, b) a pair of rhinestone jeans, c) some wrap-around sunglasses and d) this washed denim speedy from Pharrell’s first LV ski collection. Sound Fergalicious?

£4,500; louisvuitton.com

coolest menswear 2024
Louis Vuitton

J.Crew

SHOP

A fuzzy black jumper is a fun way to get in on the All Hallow’s Eve excitement without committing to costume. After all, why spend money on something you’ll only wear once?

£249; jcrew.com

coolest menswear 2024
J.Crew

The North Face

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Special edition alert! The North Face’s Himalayan Parka (a coat inspired by actual trips up Everest) celebrates 30 with a hip bit of ‘Expedition System’ branding on the left chest. Choose between “The North Face black” and “Moonstone Grey”, both sure to do numbers on r/TheNorthFace subreddit.

£400; thenorthface.co.uk

coolest menswear 2024
The North Face

Aimé Leon Dore

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Of course you want your winter jacket to be from Aimé Leon Dore. Perhaps its use of Gore-Tex (the waterproof, windproof, breathable material that’s made to last) on this parka right here will help you justify the purchase this year round?

£880; aimeleondore.com

coolest menswear 2024
Aimé Leon Dore

J.Lindeberg

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Marty Supreme is Josh Safdie’s upcoming film set in the 1950s. Timothèe Chalamet is in it wearing some leather gloves that are as handsome as him. Here’s some we will be grabbing this winter for our pursuit to emulate the look.

£75; jlindeberg.com

coolest menswear 2024
J Lindeberg

John Lobb

SHOP

Please welcome to the stage, the Smith – John Lobb’s go at a little rock ‘n’ roll.

£1,350; johnlobb.com

coolest menswear 2024
John Lobb

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