The Coach Bag Is All Grown Up—And Yes, You’ll Want This In Your Closet

As a millennial, the little girl inside of me is screaming with joy because Coach’s Brooklyn Bag is having quite the moment. In the early and mid-2000s, which were defined by logomania, the brand decked out its bags with that iconic C stamp, and the girlies went wild buying up the instantly recognizable designs. But in 2024, it’s a different story that’s catapulting the brand back into the limelight.

As shoppers continue to think long-term about the investments they make, it’s Coach’s expertly crafted, minimalist leather bags that are causing quite a stir. They’re so beautifully sculpted that I ran into at least three other editors carrying the same Coach bag during New York Fashion Week. Of course, there’s no gatekeeping here: It’s the Brooklyn. Long before the week began, I had my eyes on that stunning yet practical bag, especially when Bella Hadid proved how chic the new design looks by wearing it with not one, but two different outfits this past summer.

A few weeks later, a friend sent me a TikTok video with a text message saying, “The girlies are obsessed with these Coach bags this season.” And it might be one of the first matters I’ve agreed with Gen Z on.

It’s hard to find a bag that can rest comfortably on your shoulders without slipping off, is spacious enough to hold all the essentials, and comes with a barely-there logo stamp for a minimalist finish. When I use the word minimalist, let’s be clear: a less-is-more approach does not have to be synonymous with a lack of creativity. This subtly chic bag comes in an elongated trapezoid shape that feels refreshingly unique without all the bells and whistles.

The love for the bag doesn’t just stop at the editors, celebrities, and TikTok creators. There are entire threads on Reddit dedicated to the Brooklyn. So, it’s definitely safe to say Coach is back, baby. Shop the bag that has everyone in a frenzy, below.

Brooklyn Shoulder Bag 28

Brooklyn Shoulder Bag 28

Brooklyn Shoulder Bag 28

Brooklyn Shoulder Bag 39

Brooklyn Shoulder Bag 39

Brooklyn Shoulder Bag 39

Brooklyn Shoulder Bag 39

Brooklyn Shoulder Bag 39

Brooklyn Shoulder Bag 39

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