What to Read Next

Claire’s Accessories rip-off Tatty Devine designs

24 February 2012

This morning we were made aware via the Tatty Devine blog that Claire’s Accessories are currently selling jewellery that is all-but-identical to Tatty Devine products. Obviously without the consent of this independent British design company. It’s a common problem in retail: a designer produces inspirational jewellery that gains a cult following, then a mega high street fashion company spots the design, copies it cheaply and sells it for a lower price in one of its many chain stores. It’s not ethical, it’s not fair and it’s definitely a grey area as far as the law is concerned.

Claire’s decision to copy Tatty Devine designs, manufacture them in China and sell them cheaply in their stores not only takes sales away from Tatty Devine, but also damages their brand. Judging by their blog comments, lots of people save up to purchase a classic Tatty Devine piece, so to be able to buy a cheap knock-off in Claire’s isn’t quite as aspirational. The Claire’s jewellery will be of far inferior quality, which won’t reflect well on the Tatty Devine originals.

[Related story: H&M accused of stealing 'You Look Nice Today' design]

Rather than face this head on, Claire’s Accessories have apparently ignored all communication from the Tatty Devine team, and are even deleting all comments on their Facebook page from angry Tatty Devine fans, before blocking the posters. Twitter is also full of outraged customers and fans, but Claire’s are not responding to tweets. Underestimating, and in fact ignoring the PR potential of social media is a huge oversight by a company as large as Claire’s – you cannot simply pretend the backlash isn’t happening, when it’s clearly in the public domain. The Head of European Marketing & PR for Claire’s Accessories also had no comment to offer when we spoke to her this morning.

Here at handbag.com we are big fans of Tatty Devine; their fun, innovative jewellery is instantly identifiable. Every collection they produce gains them even more devoted customers – who first fell in love with their iconic name necklaces, and have continued to support the work of Rosie Wolfenden and Harriet Vine, who design and make every piece of their Perspex jewellery in the UK. In their online biography, Rosie explains that "we're proud to represent British design around the world," and Harriet adds "we've always been motivated by fun and independence." Which is exactly why what Claire’s Accessories is supposedly doing is wrong on every level. We sincerely hope that they see sense, remove the offending products, apologise and compensate Tatty Devine – pronto.

Stop Paying Too Much For Your Prescriptions.

Drug prices vary wildly between pharmacies. GoodRx finds the lowest prices and discounts. Compare prices, print free coupons & save up to 80%.

How to Whiten Your Teeth in 30 Minutes

People.com StyleWatch editor tried Luster Pro Light to visibly whiten teeth in as little as 30 minutes. Her verdict: "It works great...I’m addicted."

Heartburn During Pregnancy

Dealing With Pregnancy is Hard Enough. Getting Heartburn While Pregnant is a Pain. Learn What Causes Heartburn During Pregnancy.

Read This Before You Buy Medigap Plan F

Medicare Supplement Plan F is the most popular plan option, but there's another Medigap option you should consider.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

$200 Tactical Flashlight Surplus Dumped

Highly anticipated LumiTact G700 Tactical Flashlight Overrun - Now available to civilian population

Attn Home Owners Who Never Miss a Payment.

Home Owners who have not missed a payment in 3 years or more need to read this. If you owe less than $625,000 on your home there is a solution.

Online Nursing Programs

Learn why Walden's CCNE-accredited online nursing programs are a top choice for many nursing professionals. Request free info today!

Hilton HHonors™ Card

Earn 40,000 Hilton HHonors™ Bonus Points. Apply for Your Card Today.

Discover The Site Moms Can’t Live Without

Shop new outfits for the kids at up to 70% off

Are You Putting Off Buying New Tires For Your Car?

Goodyear® will help you find the right tires for your vehicle. Browse our tire catalog, view offers, find a store, or use our tire selector.