Getting the Christmas decorations out is a ritual that many Britons look forward to, as it means it’s time to make our homes look festive and cheerful. Untangling strings of lights, deciding on what colour scheme to go with this year, and looking through collections of baubles and knick-knacks are some of our favourite activities.
This year, Selfridges has revealed that the top Christmas decoration trends revolve around food, with statement tree decorations involving popular or luxury food items such as caviar, champagne, tinned anchovies and oat milk.
According to the retailer, food and drink-themed baubles were their fastest-selling tree decorations last year, as they sold out of these items by early November 2023.
Selfridges isn’t the only retailer to notice the growing popularity of the trend. Others including John Lewis - which offers Quality Street sweets baubles and an air fryer bauble - as well as Ocado and Sous Chef are also giving customers a wider range of food-themed decorations.
Kitsch baubles also fit well into the continuing interior design trend of maximalism, which celebrates a mix of patterns, colours and textures. The trend has gained popularity in recent years, with Mark Briggs, former store image director at Harrods and Saks Fifth Avenue in New York City, previously telling Yahoo UK that it is “the chance to have a bit of fun with your festivities”.
To meet the rising demand for foodie baubles, Selfridges has increased its stock by 80% and nearly doubled its range.
The top 10 best-selling food and drink-themed decorations that customers have gobbled up include:
Red wine glass
Other standout baubles that have been added to the range include a ramen bowl with glittering chopsticks, a classic Selfridges hamper filled with treats, a festive pepper grinder, and sparkly peas in a pod.
Eleanor Gregory, Selfridges home buying manager, said: “If your box of tree decorations could do with a refresh this year, now is the time to think beyond the traditional baubles and tinsel. We have launched a fun range of food and drink-themed decorations that are flying off the shelves as our customers look to inject some personal character into their festive decor.”
Read more about Christmas decoration trends:
Stacey Solomon Christmas Decor: The top festive interior trends for 2023 (Yahoo Life UK, 4-min read)
John Lewis reveals its key Christmas decoration trends for 2023 (Good Housekeeping, 2-min read)
Queen Victoria's Christmas tree decorations could be yours for £1,500 (The Telegraph, 3-min read)