Chet Lo Teams With Tinder on a ‘Lovestruck’ Capsule

IN THE MOOD FOR LOVE: Tinder, the dating app that popularized the swiping mechanism, has teamed with the London-based American Chinese designer Chet Lo for a “lovestruck” capsule that features a series of hats and T-shirts with witty slogans such as “No-one’s type” and “I wear my heart on my sleeve” that reflect the essence of modern dating and the desire for human connection.

The campaign of the capsule between Chet Lo and Tinder
The campaign of the capsule between Chet Lo and Tinder.

The capsule, which is available on Chet Lo’s website, was inspired by the ups and downs of Lo’s dating life. On a broader sense, it also followed in the footsteps of Lo’s spring 2024 collection, which delved into the designer’s queer identity and the ideas of sexuality in Asian culture.

More from WWD

“Dating on Tinder for me has definitely been an experience. I think dating, in general, has been an emotional rollercoaster, but I’ve met some amazing friends and had some really cute experiences, so I wanted to create a collection that made light of our dating woes,” said Lo, who chopped off his long hair last year as he declared to WWD that he was entering boyhood on the red carpet of the Fashion Awards.

Joanna Pons, senior marketing director for Northern Europe at Tinder, said the partnership with Chet Lo is “a natural fit.”

“It’s a brand that shares our vision of authenticity and embraces the diverse narratives that make modern dating. This capsule collection is more than just clothing; it’s a reflection of the realness, humor and relatability that defines the dating experience of those using Tinder today,” added Pons.

The campaign of the capsule between Chet Lo and Tinder
The campaign of the capsule between Chet Lo and Tinder.

According to Tinder, more than half of those using the dating app are aged between 18 and 25, and very sexually fluid. To show its support and commitment to Tinder’s fast-growing LGBTQIA+ community, 20 percent of the sales from the capsule will be donated to Akt, a charity that supports LGBTQIA+ young people in the U.K. experiencing homelessness or in a hostile living environment.

Prior to the Tinder collaboration reveal, Lo earlier this month also worked with the affordable footwear and accessory brand Charles & Keith on a collection that saw Charles & Keith’s classic silhouettes reimagined in Lo’s playful spiky materials.

Lo, a BA graduate from Central Saint Martins, has been making a name for himself with electric-hued, spiky knitwear that’s sheer, figure-hugging, and designed to make the wearer feel sexy. He made his runway debut with Lulu Kennedy’s emerging talent support platform Fashion East in 2020 and has been showing solo for three seasons.

For fall 2024, Lo teased that the collection would be “very metallic.”

“It’s inspired by the Terracotta Army and is reflective of the state of the world in the past and today,” he added.

Best of WWD