Chanel opens a luxury yacht club
Chanel has launched its own yacht club at Shelter Island in New York. The exclusive space was created in celebration of the 20th anniversary of Chanel's iconic J12 watch, in a nod to the J-Class racing yachts that inspired the original design.
The pop-up space is located within André Balazs' popular Sunset Beach hotel on Long Island. The real estate mogul also owns high-profile properties such as The Chiltern Firehouse in London, the Chateau Marmont in LA and The Standard hotel chain.
"The J 12 Yacht Club reflects a modern-day interpretation of a yacht club, as only Chanel could imagine it," reads a release from the French fashion house. "From the shores of Shelter Island Sound, visitors will be immersed in Chanel's take on island living, complete with customised umbrellas, coolers, surf boards, badminton and ping pong."
If you're looking from a break from the sun, leave your Chanel sun lounger in favour of some respite in the games room, which features a selection of classic board games. The brand has also taken over the Sunset Beach boutique, creating a one-of-a-kind space for guests to discover the new J 12 collection.
The J 12 Yacht Club at Sunset Beach is open to the public from Wednesday 17 July to Sunday 21 July. Chanel will host a private dinner at the club tonight (20 July) in celebration of the 20th anniversary.
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