Danielle Bregoli, the troubled 13-year-old girl who rose to fame through her appearances on Dr. Phil, is using her newfound celebrity status to make a profit.
She recently collaborated with L.A.-based brand PizzaSlime to open an online merchandise shop that features pieces marked with some of her signature phrases.
The black hoodies, which have a strikingly similar design to the Vetements Champion logo-style hoodies, retail for £50 and read “Cashmeousside” across the front.
T-shirts with Bregoli’s face and the phrase “Cash Me Ousside How Bow Dah” are slightly cheaper, at around £25. The teen’s website even features customized product descriptions that align with her aesthetic. This white T-shirt style is named “Bhaddest B***h T-Shirt.”
The description for the product reads, “Yup. I’m the Bhaddest B***h on the planet.”
Bregoli recently posted an image of herself posing in a sweatshirt from the shop, boasting about her lucrative new business.
“Lol why I’m counting ones?? maybe cuz I haven’t got to the hunnids yet BHABIE STILL BHAD THO hoodie by @pizzaslime link in bio.”
While fans of Bregoli might appreciate the merchandise, one party is apparently not pleased with the line. TMZ reported that Hanesbrands Inc., owner of athletic apparel brand Champion, contacted the teen via letter and advised her to stop using the logo on the hoodies, as the C it uses is too similar to the Champion logo. The letter allegedly reads that the brand is invested in protecting its “extensive consumer goodwill and reputation.
Bregoli is reportedly being given a week to remove the merchandise.