Cara Delevingne's Jimmy Choo advert is receiving some serious backlash
Model-turned-actress Cara Delevingne has long been a supporter of women – and a female celebrity who revealed this year she, too, was sexually harassed by disgraced movie producer Harvey Weinstein.
So the 25-year-old’s most recent modelling gig has come as something of a surprise.
![Cara Delevingne is being criticised for agreeing to appear in a sexist Jimmy Choo advert [Photo: Instagram/jimmychoo]](https://s.yimg.com/ny/api/res/1.2/PrgV35wvwPHtGtPzajbaFw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYxMA--/https://media.zenfs.com/en/homerun/feed_manager_auto_publish_494/5d18d199b6643548f2116e2a4f63d26d)
An advert for high-end footwear brand Jimmy Choo has raised eyebrows as it appears to glorify catcalling.
The video sees Delevingne dressed to the nines in a sparkly red dress and heels walking the streets of New York.
Men can be heard shouting things, like; ‘Nice shoes, lady.’
Many people have taken to Twitter to call out the advert for promoting catcalling; a form of sexual harassment.
Women have also accused Jimmy Choo of a ‘tone deaf’ message by promoting the idea that women are nothing more than just nice things to look at.
Perhaps now is not the best moment to run an ad about how cool and sexy catcalling is? https://t.co/8TK9huRHLL
— Jessica Valenti (@JessicaValenti) December 19, 2017
Because being cat-called and harassed on the streets of NYC is just so cool, sexy and fun! Wow. Read the room Jimmy Choo!
— Bonnie Bauman (@bonbauman) December 19, 2017
you need to get your advertising boys out of the bar and paying attention to the real world so they would know how untimely, offensive and inappropriate this ad is.
— Doc Parker (@shelterdoc) December 20, 2017
this is so gross what on earth made them think a – girls love it when they are catcalled – ad would be exactly what we all need right now
— Amanda McCann (@a_mccann2) December 19, 2017
Tweets from disheartened fans read:
“Perhaps now is not the best moment to run an ad about how cool and sexy catcalling is?”
“Because being catcalled and harassed on the streets of NYC is just so cool, sexy and fun! Wow. Read the room Jimmy Choo!”
“You need to get your advertising boys out of the bar and paying attention to the real world so they would know how untimely, offensive and inappropriate this ad is.”
“This is so gross. What on earth made them think a ‘girls love it when they are catcalled’ ad would be exactly what we all need right now?”
It’s not the first time a top model has been criticised for her choice of campaign. In April, Kendall Jenner appeared in a completely inappropriate Pepsi ad that was accused of profiting off the Black Lives Matter movement.
In a year that’s been full of struggles (and breakthroughs) for women across the world, it’s a shame that some brands are still finding it hard to wake up.
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