Cara Delevingne has teamed up with PUMA on a colourful new collection in time for Pride Month.
The British star, who identifies as pansexual and genderfluid, is a vocal advocate for the LGBTQIA+ community, and accordingly, was the perfect choice to front the sportswear giant’s Forever Free Pride Collection line.
Featuring bright details and rainbow patterns, the range is comprised of T-shirts, hoodies, a bodysuit, leggings, and a belt bag, while there is also a Pride-inspired take on the classic PUMA Suede sneaker.
“For my second Pride collaboration with PUMA, I wanted to not only celebrate Pride month but also honour the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced,” shared Cara.
In an effort to raise awareness and support, bosses at PUMA have announced that 20 per cent of the proceeds, with a maximum donation of $500,000 (£352,000), from the sales of this collection will go to the Cara Delevingne Foundation, a project of the Giving Back Fund, and be used to support LGBTQIA+ charities around the globe.
“I’m incredibly excited for the impact we will be able to make financially with the generous pledge PUMA has made to my foundation – there are loads of many deserving organisations that I’m looking forward to supporting,” the actress commented, while Adam Petrick, global director of brand and marketing for PUMA, added: “PUMA is proud to celebrate Pride Month with Cara and support the work she does year-round for the LGBTQIA+ community.”
The Forever Free Collection will be available online and at select retailers from the beginning of June.